Working with the Media
WHAT YOU WILL LEARN
- Identify organizational mission and core values.
- Understand how public relations contributes to the branding process.
- Define mass media theory and its application to PR practice.
- Analyze mass media and understand PR messaging strategy.
It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!
- Accelerate your growth with graduate level learning
- Earn an affordable, university-issued credential from top schools
- Over 5,200 courses in topics like business analytics, graphic design and more.