Write a More Effective Year-End Email Appeal | with Jon Powell, Tim Kachuriak, and Kevin Peters is a FREE course courtesy of NextAfter
1 Lesson / 65 Minutes / FREE
Email appeals are the largest single source of online revenue during the year-end fundraising season. Yet, many fundraisers fail to implement some of the most fundamental, field-test principles of email fundraising. These include: – How to write subject lines to get the most opens.
– How long email copy should be.
– Which calls-to-action get the most clicks and conversions.
– How an email appeal should be designed.
In this webinar, our panel of fundraising optimization experts will walk through the 3 key principles of year-end email fundraising, reviewing real year-end appeals and giving practical and simple ideas you can test in your own appeals to lift revenue.