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Writing Copy that TELLS: The What, Why and How-to of Content Marketing, by Lorman

Writing Copy that TELLS: The What, Why and How-to of Content Marketing is brought to you by Lorman

1 Lesson / 61 Minutes / FREE

The challenges facing today’s marketers are immense. Consumers are savvy and skeptical buyers and most goods and services are now commodities, due to global, digital forces. This is why content marketing is essential to a marketer’s survival, as it meets the consumer’s need for information, building a relationship with him or her, and transforms a commodity into a highly-valued good or service. In this live webinar, you will learn the "what," the "why" and, most important, the "how-to" of content marketing, so that you will gain a better understanding of this marketing model and be better equipped to begin implementing it into your marketing programs.

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