From “Thanks for Your Gift” to “Thank You for Being You”
Imagine you’re on a first date. You’re excited to get to know the other person, but, of course, you’re excited to talk about yourself, too. Now imagine your date spends the entire evening talking about themselves: their work, their accomplishments, their priorities. You barely get a word in. You probably wouldn’t call that a great date, right?! Yet that’s exactly what most acknowledgment letters do.
They talk about us: what we are doing, what we have accomplished, what we are grateful for. They’re stiff, institutional, and about as personal as a grocery-store receipt because, functionally, that’s often exactly what they are.
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Content Expert - Donor Relations Group
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