Kindsight Webinar: Public Records vs. Generative A.I. — You Decide

The tools that transformed prospect development are being challenged – and the verdict isn’t in yet. In this interactive webinar, you become the jury. Through live polls, real-world search scenarios, and peer debate, you’ll weigh the arguments for aggregated public records against those for generative A.I. and cast your votes along the way. The result might surprise you.

For decades, public records tools have been the backbone of prospect research – reliable, citable, and trusted. Now generative A.I. is making a case for itself, and the pressure to decide between them is landing squarely on your budget and your workflow. But what if the whole “versus” framing is the wrong question? Join us to find out what the evidence actually says – and where your peers are landing.

What you’ll learn:
1. How public records and generative A.I. tools each perform on real prospect research tasks – and where each one falls short.
2. How to evaluate your organization’s specific research needs so you can make a tool decision with confidence, not pressure.
3. The real risks of generative A.I. in prospect research – and the frameworks already available to help you use it responsibly, including APRA’s Ethics in A.I. Toolkit.
4. How to make the case to leadership for the tools your team actually needs.