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Staupell Analytics Group

At Staupell Analytics Group, we help nonprofits enhance performance through custom analytics, flexible training, improved business intelligence, and increased efficiency in data processing. The most successful nonprofits rely on consistent, clear access to essential data, and Staupell Analytics Group focuses entirely on partnering with your prospecting, pipeline management, and business intelligence staff to strengthen your access to, and use of, this vital information.

Marianne Pelletier headshot

Managing Director ​Marianne Pelletier has over 35 years of experience in fundraising, with the majority in prospect research and prospecting. She is one of the first adopters of donor modeling and data mining techniques, and is now a world-renown leader on this segment of the research profession. Her prospect research positions include analyst and department head for Harvard University, Lesley University, Carnegie Mellon University, and Cornell University.

Pelletier’s career also includes running an annual giving program with average increased revenues of 27% per year and providing software consulting through the Datatel Corporation, teaching clients both how to use their new software and assisting them with better analysis and more efficient processing.

A recipient of a lifetime achievement award from the New England Development Research Association and a Woman of the Year designation by the National Association of Professional Women, Pelletier has served as a volunteer for both election campaigns and social service agencies. She most recently served on her local chapter of Habitat for Humanity and ended her board membership with the Finger Lakes chapter of AFP as president.

Pelletier is a graduate of Rockford University, and earned her MBA at Southern New Hampshire University. Her recent workbook, Building Your Analytics Shop: A Workbook for Nonprofits, is available both on Amazon.com and on the Staupell Analytics Group website.

See great, pre-recorded content from Staupell Analytics Group:

Better Than Chocolate – Find the Love in Contact Reports is FREE courtesy of Staupell Analytics Group 1 Lesson / ...
Better Than Chocolate - Find the Love in Contact Reports, by Staupell Analytics Group

Better Than Chocolate – Find the Love in Contact Reports, by Staupell Analytics Group

How to Analyze IRS Data is FREE courtesy of Staupell Analytics Group 1 Lesson / 56 Minutes / FREE We constantly seek ...
How to Analyze IRS Data, by Staupell Analytics Group

How to Analyze IRS Data, by Staupell Analytics Group

Prospect Management Certification is brought to you by Staupell Analytics Group GET: Prospect Management Certification Now that you have completed ...
Prospect Management Certification

Prospect Management Certification, by Staupell Analytics Group

Part 3: The Analytics Journey Throughout Your Campaign: Using R, Part 3: End of Campaign and Post-Campaign Analysis is brought ...
Part 3 The Analytics Journey Throughout Your Campaign Using R

Part 3: The Analytics Journey Throughout Your Campaign: Using R, Part 3: End of Campaign and Post-Campaign Analysis, by Staupell Analytics Group

Focused Skills Lab: Power Mapping in Excel is brought to you by Staupell Analytics Group GET: Focused Skills Lab: Power Mapping in ...
Focused Skills Lab Power Mapping in Excel

Focused Skills Lab: Power Mapping in Excel, by Staupell Analytics Group

Hibernating while Working Methods to Stay on Task with Your Prospect Management is FREE courtesy of Staupell Analytics Group 1 Lesson / ...
Hibernating while Working Methods to Stay on Task with Your Prospect Management, by Staupell Analytics Group

Hibernating while Working Methods to Stay on Task with Your Prospect Management, by Staupell Analytics Group

Focused Skills lab: Data cleanup with text formulas: One video course to improve your Excel skills is brought to you by Staupell ...
Focused Skills lab Data cleanup with text formulas

Focused Skills lab: Data cleanup with text formulas: One video course to improve your Excel skills, by Staupell Analytics Group

Focused Skills Lab: Connect to Live Data with Hyperlinks and Get/Transform Data in Excel is brought to you by Staupell Analytics Group ...
Focused Skills Lab Connect to Live Data with Hyperlinks

Focused Skills Lab: Connect to Live Data with Hyperlinks and Get/Transform Data in Excel, by Staupell Analytics Group

A few introductory lectures for trained data scientists looking to start their R journey is brought to you by Staupell Analytics Group ...
R Orientation for Nonprofit Data Scientists

A few introductory lectures for trained data scientists looking to start their R journey, by Staupell Analytics Group

From Scary to Savvy How to Clean Your Data for Better Decision Making is FREE courtesy of Staupell Analytics Group 1 Lesson ...
From Scary to Savvy How to Clean Your Data for Better Decision Making, by Staupell Analytics Group

From Scary to Savvy How to Clean Your Data for Better Decision Making, by Staupell Analytics Group

Prospect Identification is FREE courtesy of Staupell Analytics Group 1 Lesson / 55 Minutes / FREE Marianne and Jen are back again! ...
Prospect Identification, by Staupell Analytics Group

Prospect Identification, by Staupell Analytics Group

Prospect Development Coaching with Ruthie Giles is brought to you by Staupell Analytics Group GET: Prospect Development Coaching with Ruthie ...
Prospect Development Coaching with Ruthie Giles

Prospect Development Coaching with Ruthie Giles, by Staupell Analytics Group

Next NXT Steps: More Ways to Optimize Your NXT database is FREE courtesy of Staupell Analytics Group GET: Next NXT Steps: More ...
Next NXT Steps: More Ways to Optimize Your NXT database, by Staupell Analytics Group

Next NXT Steps: More Ways to Optimize Your NXT database, by Staupell Analytics Group

Last Minute Prospecting is FREE courtesy of Staupell Analytics Group 1 Lesson / 61 Minutes / FREE In June, we are counting ...
Last Minute Prospecting, by Staupell Analytics Group

Last Minute Prospecting, by Staupell Analytics Group

December is for Giving How to Catch End of Year Gifts WCC is FREE courtesy of Staupell Analytics Group 1 Lesson / ...
December is for Giving How to Catch End of Year Gifts WCC, by Staupell Analytics Group

December is for Giving How to Catch End of Year Gifts WCC, by Staupell Analytics Group

Focused Skills Lab Bundle: Analysis Toolpak Complete Bundled Course for Analysis Toolpak Basic and Advanced is brought to you by Staupell Analytics ...
Focused Skills Lab Bundle Analysis Toolpak Complete

Focused Skills Lab Bundle: Analysis Toolpak Complete Bundled Course for Analysis Toolpak Basic and Advanced, by Staupell Analytics Group

Focused Skills Lab: Advanced Pivot Tables: A one video course for using Excel in fundraising is brought to you by Staupell Analytics ...
Focused Skills Lab Advanced Pivot Tables

Focused Skills Lab: Advanced Pivot Tables: A one video course for using Excel in fundraising, by Staupell Analytics Group

Analytics for Fundraisers Using R: A Beginner’s Course: From Exploratory Statistics to Regression is brought to you by Staupell Analytics ...
Analytics for Fundraisers Using R A Beginners Course

Analytics for Fundraisers Using R: A Beginner’s Course: From Exploratory Statistics to Regression, by Staupell Analytics Group

Part 2: The Analytics Journey Throughout Your Campaign: Using R, Part 2: Mid-Campaign Analytics for Continued Success is brought to you ...
Part 2 The Analytics Journey Throughout Your Campaign Using R

Part 2: The Analytics Journey Throughout Your Campaign: Using R, Part 2: Mid-Campaign Analytics for Continued Success, by Staupell Analytics Group

How to Share Gratitude Using Automation Tools is FREE courtesy of Staupell Analytics Group 1 Lesson / 61 Minutes / FREE Automating ...
How to Share Gratitude Using Automation Tools, by Staupell Analytics Group

How to Share Gratitude Using Automation Tools, by Staupell Analytics Group

Focused Skills Lab: Analysis ToolPak Additional Concepts in Excel: One video course to improve your Excel skills is brought to ...
Focused Skills Lab Analysis ToolPak Additional Concepts in Excel

Focused Skills Lab: Analysis ToolPak Additional Concepts in Excel: One video course to improve your Excel skills, by Staupell Analytics Group

Focused Skills Lab: Conditional Formatting, Making Information Stand Out in Excel: One video course to improve your Excel skills is brought ...
Focused Skills Lab Conditional Formatting

Focused Skills Lab: Conditional Formatting, Making Information Stand Out in Excel: One video course to improve your Excel skills, by Staupell Analytics Group

Focused Skills Lab Bundle: Analysis Collection: Preparing Dashboards, Analyzing Portfolios, Estimating Results is brought to you by Staupell Analytics Group GET: Focused ...
Focused Skills Lab Bundle Analysis Collection

Focused Skills Lab Bundle: Analysis Collection: Preparing Dashboards, Analyzing Portfolios, Estimating Results, by Staupell Analytics Group

Focused Skills Lab: Blending Data using VLOOKUP in Excel: One video course to improve your Excel skills is brought to you ...
Focused Skills Lab Blending Data using VLOOKUP in Excel

Focused Skills Lab: Blending Data using VLOOKUP in Excel: One video course to improve your Excel skills, by Staupell Analytics Group

Learn Auditing Techniques to Rate Your Campaign Efficiency is FREE courtesy of Staupell Analytics Group 1 Lesson / 59 Minutes / FREE ...
Learn Auditing Techniques to Rate Your Campaign Efficiency, by Staupell Analytics Group

Learn Auditing Techniques to Rate Your Campaign Efficiency, by Staupell Analytics Group

Power BI for Fundraisers: An Introduction to Power BI Dashboards for Nonprofits is brought to you by Staupell Analytics Group GET: ...
Power BI for Fundraisers

Power BI for Fundraisers: An Introduction to Power BI Dashboards for Nonprofits, by Staupell Analytics Group

Prospect Prioritization: Refocusing on Your Most Likely Prospects is FREE courtesy of Staupell Analytics Group 1 Lesson / 59 Minutes / FREE ...
Prospect Prioritization: Refocusing on Your Most Likely Prospects, by Staupell Analytics Group

Prospect Prioritization: Refocusing on Your Most Likely Prospects, by Staupell Analytics Group

Sentiment Analysis: Beginner Text Mining: Using Language Processing to Assess Social Media Reactions is brought to you by Staupell Analytics Group GET: ...
Sentiment Analysis Beginner Text Mining

Sentiment Analysis: Beginner Text Mining: Using Language Processing to Assess Social Media Reactions, by Staupell Analytics Group

Optimize Strategic Decisions by Maximizing Your Data’s Potential is FREE courtesy of Staupell Analytics Group 1 Lesson / 67 Minutes / FREE ...
Optimize Strategic Decisions by Maximizing Your Data's Potential, by Staupell Analytics Group

Optimize Strategic Decisions by Maximizing Your Data’s Potential, by Staupell Analytics Group

Feeling the Donor Love is FREE courtesy of Staupell Analytics Group 1 Lesson / 46 Minutes / FREE As fundraisers, we focus ...
Feeling the Donor Love, by Staupell Analytics Group

Feeling the Donor Love, by Staupell Analytics Group

Focused Skills Lab: Analysis ToolPak Basic Concepts: One video course to improve your Excel skills is brought to you by Staupell Analytics ...
Focused Skills Lab Analysis ToolPak Basic Concepts

Focused Skills Lab: Analysis ToolPak Basic Concepts: One video course to improve your Excel skills, by Staupell Analytics Group

Learn Prospecting Techniques to Bring in Last Minute Gifts is FREE courtesy of Staupell Analytics Group 1 Lesson / 63 Minutes / ...
Learn Prospecting Techniques to Bring in Last Minute Gifts, by Staupell Analytics Group

Learn Prospecting Techniques to Bring in Last Minute Gifts, by Staupell Analytics Group

Focused Skills Lab: Introduction to PowerPivot and PowerTables: One video course to improve your Excel skills is brought to you by Staupell ...
Focused Skills Lab Introduction to PowerPivot and PowerTables

Focused Skills Lab: Introduction to PowerPivot and PowerTables: One video course to improve your Excel skills, by Staupell Analytics Group

Focused Skills Bundle: Excel for Fundraisers: All 9 Focused Skills Labs at a Discount is brought to you by Staupell Analytics Group ...
Focused Skills Bundle Excel for Fundraisers

Focused Skills Bundle: Excel for Fundraisers: All 9 Focused Skills Labs at a Discount, by Staupell Analytics Group

Before the NXT Step: Optimize for NXT is FREE courtesy of Staupell Analytics Group GET: Before the NXT Step: Optimize for NXT Is your ...
Before the NXT Step: Optimize for NXT, by Staupell Analytics Group

Before the NXT Step: Optimize for NXT, by Staupell Analytics Group

The Donor Journey is FREE courtesy of Staupell Analytics Group 1 Lesson / 62 Minutes / FREE Virtual Water Cooler Chat Replay: ...
The Donor Journey, by Staupell Analytics Group

The Donor Journey, by Staupell Analytics Group

The Analytics Journey Throughout Your Campaign: Using R, Three Part Series: A Review for Campaign Managers and Those Who Support ...
The Analytics Journey Throughout Your Campaign Using R

The Analytics Journey Throughout Your Campaign: Using R, Three Part Series: A Review for Campaign Managers and Those Who Support Them, by Staupell Analytics Group

Salesforce Coaching with Kylie Ortity is brought to you by Staupell Analytics Group GET: Salesforce Coaching with Kylie Ortity Kylie’s ...
Salesforce Coaching with Kylie Ortity

Salesforce Coaching with Kylie Ortity, by Staupell Analytics Group

Focused Skills Lab Bundle: Pivot Tables Complete Bundled Course for Pivot Tables Basic and Pivot Tables Advanced is brought to ...
Focused Skills Lab Bundle Pivot Tables Complete

Focused Skills Lab Bundle: Pivot Tables Complete Bundled Course for Pivot Tables Basic and Pivot Tables Advanced, by Staupell Analytics Group

Things to Do in January While Your Gift Officers Are in Florida is FREE courtesy of Staupell Analytics Group 1 Lesson / ...
Things to Do in January While Your Gift Officers Are in Florida, by Staupell Analytics Group

Things to Do in January While Your Gift Officers Are in Florida, by Staupell Analytics Group

Proactive Prospecting That Supports End of Year Fundraising is FREE courtesy of Staupell Analytics Group 1 Lesson / 59 Minutes / FREE ...
Proactive Prospecting That Supports End of Year Fundraising, by Staupell Analytics Group

Proactive Prospecting That Supports End of Year Fundraising, by Staupell Analytics Group

Part 1: The Analytics Journey Throughout Your Campaign: Using R, Part 1: Pre-Campaign Analytics for Data-Driven Planning is brought to you ...
Part 1 The Analytics Journey Throughout Your Campaign Using R

Part 1: The Analytics Journey Throughout Your Campaign: Using R, Part 1: Pre-Campaign Analytics for Data-Driven Planning, by Staupell Analytics Group

Scary Moments in Fundraising is FREE courtesy of Staupell Analytics Group 1 Lesson / 48 Minutes / FREE ​Sharing our ethical dilemmas ...
Scary Moments in Fundraising, by Staupell Analytics Group

Scary Moments in Fundraising, by Staupell Analytics Group

Kick Off Your Annual Campaign is FREE courtesy of Staupell Analytics Group 1 Lesson / 58 Minutes / FREE As September hits, ...
Kick Off Your Annual Campaign, by Staupell Analytics Group

Kick Off Your Annual Campaign, by Staupell Analytics Group

Feast on Effective Prospect Management Techniques is FREE courtesy of Staupell Analytics Group 1 Lesson / 50 Minutes / FREE In November, ...
Feast on Effective Prospect Management Techniques, by Staupell Analytics Group

Feast on Effective Prospect Management Techniques, by Staupell Analytics Group

Data Auditing and Cleanup in Raiser’s Edge is FREE courtesy of Staupell Analytics Group GET: Data Auditing and Cleanup in ...
Data Auditing and Cleanup in Raiser’s Edge, by Staupell Analytics Group

Data Auditing and Cleanup in Raiser’s Edge, by Staupell Analytics Group

Using Monte Carlo Analysis to Predict End of Year Giving is FREE courtesy of Staupell Analytics Group 1 Lesson / 67 Minutes ...
Using Monte Carlo Analysis to Predict End of Year Giving, by Staupell Analytics Group

Using Monte Carlo Analysis to Predict End of Year Giving, by Staupell Analytics Group

How to Create Word Clouds from Your Contact Reports Using Excel is FREE courtesy of Staupell Analytics Group 1 Lesson / 16 ...
How to Create Word Clouds from Your Contact Reports Using Excel, by Staupell Analytics Group

How to Create Word Clouds from Your Contact Reports Using Excel, by Staupell Analytics Group

Focused Skills Lab: RFM For Fundraising: A Short Course for Segmentation Using Excel is brought to you by Staupell Analytics ...
Focused Skills Lab RFM For Fundraising

Focused Skills Lab: RFM For Fundraising: A Short Course for Segmentation Using Excel, by Staupell Analytics Group

Water Cooler Chat Replay: March Comes in Like a Lion and Goes Out Like an Excel Guru Lion is FREE courtesy ...
Water Cooler Chat Replay: March Comes in Like a Lion and Goes Out Like an Excel Guru Lion, by Staupell Analytics Group

Water Cooler Chat Replay: March Comes in Like a Lion and Goes Out Like an Excel Guru Lion, by Staupell Analytics Group

Portfolio Readiness is FREE courtesy of Staupell Analytics Group 1 Lesson / 58 Minutes / FREE How do we position portfolios so ...
Portfolio Readiness, by Staupell Analytics Group

Portfolio Readiness, by Staupell Analytics Group

Prepare Your Portfolio for the Upcoming Campaign Year is FREE courtesy of Staupell Analytics Group 1 Lesson / 62 Minutes / FREE ...
Prepare Your Portfolio for the Upcoming Campaign Year, by Staupell Analytics Group

Prepare Your Portfolio for the Upcoming Campaign Year, by Staupell Analytics Group

Focused Skills Lab: Basic Pivot Tables in Excel: One video course to improve your Excel skills is brought to you by Staupell ...
Focused Skills Lab Basic Pivot Tables in Excel

Focused Skills Lab: Basic Pivot Tables in Excel: One video course to improve your Excel skills, by Staupell Analytics Group

Focused Skills Lab: COUNT(), SUM(), and all their friends in Excel: One video course to improve your Excel skills is ...
Focused Skills Lab COUNT

Focused Skills Lab: COUNT(), SUM(), and all their friends in Excel: One video course to improve your Excel skills, by Staupell Analytics Group

Building Your Analytics Shop: A Workbook for Non-Profits Building Your Analytics Shop: A Workbook for Non-Profits is brought to you ...
Build Your Analytics Shop

Building Your Analytics Shop: A Workbook for Non-Profits

Where to Focus Your Attention During the Frenzy of Year End for Fundraising Success is FREE courtesy of Staupell Analytics Group 1 ...
Where to Focus Your Attention During the Frenzy of Year End for Fundraising Success, by Staupell Analytics Group

Where to Focus Your Attention During the Frenzy of Year End for Fundraising Success, by Staupell Analytics Group

Building a Gift Pyramid: A Data Driven Gift Chart Using Excel is brought to you by Staupell Analytics Group GET: Building ...
Building a Gift Pyramid

Building a Gift Pyramid: A Data Driven Gift Chart Using Excel, by Staupell Analytics Group

R Orientation for Nonprofit Data Scientists is brought to you by Staupell Analytics Group GET: R Orientation for Nonprofit Data ...
R Orientation for Nonprofit Data Scientists

R Orientation for Nonprofit Data Scientists, by Staupell Analytics Group

Action Pact: Building Moves Management Programs in ​Raiser’s Edge 7 and NXT is FREE courtesy of Staupell Analytics Group GET: Action Pact: ...
Action Pact: Building Moves Management Programs in ​Raiser's Edge 7 and NXT, by Staupell Analytics Group

Action Pact: Building Moves Management Programs in ​Raiser’s Edge 7 and NXT, by Staupell Analytics Group