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Complaint Management, by Lorman

Complaint Management is brought to you by Lorman

Learn how to manage complaints and how to create a company customer complaint policy.

Customer feedback is necessary for the success of any company. Learning what your customers think about the experiences they have had with your service is invaluable. Successful businesses welcome both positive and negative customer feedback. Team members should be given every opportunity available to understand, respond, and resolve customer complaints. The more a team member is able to resolve a complaint, the more confidence they build in their abilities. Companies that choose to invest time and training for their customer service representatives to handle complaints have a significant advantage. Whatever the cause was for a customer complaint, it is most important that the team member communicate the company’s eagerness for a resolution and service rebound to bring the customer back. In this session, we review the types of customer complaints, how to manage complaints, and how to create a company customer complaint policy.

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