Donors Through The Decades: How To Connect With 5 Generations: The Influential Nonprofit Ep.86 is FREE courtesy of Courageous Communications
1 Lesson / 25 Minutes / FREE
Key Takeaways:
✭ Older generations and younger generations are struggling because of a gap relating to emotions. Boomers are more inclined to believe that feelings don’t matter while younger generations put heavy emphasis on understanding and being in touch with what they feel.
✭ The mature generation is more generous and loyal to an organization. To them, everything is about sacrifice, loyalty, and creating stability because they were born and raised during uncertain times. They represent 26% of national giving.
✭ Boomers represent 43% of total giving. They are more driven by emotional appeals, they like significance and being honored publicly, and they also are the most likely to want to know more about your finances and get into gritty details before they donate.
✭ Millennials want a sense of community. They don’t want to just give money and be thanked, they want to be a part of something that’s greater than themselves. Meanwhile, Gen Z puts a greater emphasis on meaning. They want their work to have a meaningful effect on society.
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