This FREE course brought to you by MarketSmart
1 Lesson / 1 hour 33 minutes / FREE
Dr. Russell James is back and ready to share the knowledge you need to advance your major and planned gift fundraising programs. Learn from the expert who studies the neuroscience behind planned and major giving to take your program to the next level.
Here’s what you’ll learn:
• The science behind effective surveys for fundraising
• The important components of the most effective surveys
• How to talk about benefits in the right way
• How to advance the donor life story
• How to emphasize lasting impact
• How to encourage tribute gifts in wills
• How to use family words instead of formal words to encourage planned gifts
And many more helpful tips and tricks for optimizing your donor surveys
