Is your non-profit struggling to acquire new donors? is FREE courtesy of Yeeboo Digital
1 Lesson / 3 Minutes / FREE
Is your non-profit struggling to acquire new donors? Is Facebook/Instagram/Google Ads all becoming more challenging to navigate?
Our team got SO MUCH amazing info out of our recent LinkedIn Live with Agility Lab Consulting so we decided to share some of Elyse’s suggested next steps.
1. Break down silos – Your marketing, fundraising, IT and legal teams should all be able to collaborate. When nonprofit data is siloed, and access is only given to certain teams, it is going to create real challenges for compliance with incoming privacy laws
2. Evangelize ownership – First party-data acquisition has never been more important. Encourage your nonprofit to re-evaluate how you are acquiring information. Lead generation forms, live events and email acquisition should all take priority.
3. Cultivate trust – Refocus your efforts on building audience trust. Working within your team to create a consensus on HOW you plan to build this trust. There is a clear opportunity to lead and create change in operational processes.
4. Thought leadership – Build your thought leaders. From the C Suite to your community-based supporters, organic reach spread through trusted influencers is vital.
5. Prepare for change – Start operating like you would if you didn’t have the support of algorithms.
