Tackling the Big Data Conundrum: Smarter Marketing with Social Listening is brought to you by Lorman
1 Lesson / 56 Minutes / FREE
In today’s technology-fueled and socially-networked communications ecosystem, our core challenge as marketers stem from the same place that opportunity does: Big Data. Making sense of the noise around us in order to inform and measure our efforts requires two things: an understanding of engagement across channels, and a sophisticated social search engine. In this webinar, attendees will learn:
• How technology has changed the modern messaging landscape
• Why engagement is the #1 KPI of today’s communications programs
• How to harness the power of Big Data media intelligence to inform better, more strategic marketing efforts
• How to use Social Listening across the business organization
