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Benefit auctioneer Sherry Truhlar escaped a corporate cubicle to launch Red Apple Auctions.

Today she works as a fundraising educator and onstage auctioneer, helping nonprofits across the country plan more profitable benefit auctions through her business, Red Apple Auctions.

Sherry Truhlar Red Apple AuctionsA prolific writer for her own blog and other fundraising sites, Sherry's advice has been tapped by thousands of auction planners seeking to improve their events.  She offers master classes, books, workbooks, webinars, and checklists for auction planners ready to advance their auction via highly researched strategies.

Red Apple Auctions has been covered by Northern Virginia MagazineMissouri Meetings & Events, Town & Country Magazine, The Washington Post MagazineBeacon-News / Chicago TribuneAUCTIONEER, and others, such as this Boston blogger.

A charismatic presence in the room, Sherry elevates the experience of any live auction.  At over 6′ tall, she commands the stage and comfortably connects with male and female guests.

Sherry is thought to be the only auctioneer who has achieved a Certified Meeting Professional (CMP) designation and is also a graduate of the Certified Auctioneers Institute (CAI).  These credentials identify individuals who have achieved their respective industry’s highest standards of professionalism.

She also holds a professional certificate in event management from George Washington University, the Benefit Auctioneer Specialist (BAS) designation from the National Auctioneers Association, an MA degree from the University of Wollongong (Australia), and BA and BS degrees from Emporia State University.

 

(As an Amazon Associate, Nonprofit.Courses earns from qualifying purchases.)

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How your benefit auction can use the free tools from Google, by Red Apple Auctions

How your benefit auction can use the free tools from Google is FREE courtesy of Red Apple Auctions 1 Lesson ...
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One Easy Charity Auction Tip: Use Surveys is FREE courtesy of Red Apple Auctions 1 Lesson / 6 Minutes / ...
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“Pivoting” is out. “Planning” your virtual gala is in., by Red Apple Auctions

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Fundraiser Auction Entertainment at a School Action: Mechanical Bull is FREE courtesy of Red Apple Auctions 1 Lesson / 3 ...
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Should you (the nonprofit) promote your benefit auctioneer?, by Red Apple Auctions

Should you (the nonprofit) promote your benefit auctioneer? is FREE courtesy of Red Apple Auctions 1 Lesson / 4 Minutes ...
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Burn Notice: Keep fires in check at your charity auction is FREE courtesy of Red Apple Auctions 1 Lesson / ...
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Charity Auction Ideas: Research-related excursions is FREE courtesy of Red Apple Auctions 1 Lesson / 6 Minutes / FREE Sherry ...
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The benefit auction blog “CliffsNotes” of 2010 is FREE courtesy of Red Apple Auctions 1 Lesson / 7 Minutes / ...
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Is this a live auction or silent auction item?, by Red Apple Auctions

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A 1930’s-themed nonprofit auction highlighting the guest experience is FREE courtesy of Red Apple Auctions 1 Lesson / 3 Minutes ...
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Gala centerpieces don’t have to be flowers is FREE courtesy of Red Apple Auctions 1 Lesson / 3 Minutes / ...
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Virtual gala idea: An outsourced foodie experience is FREE courtesy of Red Apple Auctions 1 Lesson / 6 Minutes / ...
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What NOT to say in your auction fundraiser., by Red Apple Auctions

What NOT to say in your auction fundraiser. is FREE courtesy of Red Apple Auctions 1 Lesson / 3 Minutes ...
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Great charity auction donations come from those “doing it anyway”, by Red Apple Auctions

Great charity auction donations come from those “doing it anyway” is FREE courtesy of Red Apple Auctions 1 Lesson / ...
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Are You Ready To Add An Online Auction To Your Gala, by Red Apple Auctions

Are You Ready To Add An Online Auction To Your Gala is FREE courtesy of Red Apple Auctions 1 Lesson ...
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Benefit auction centerpiece idea: LEDs add glam, low cost, by Red Apple Auctions

Benefit auction centerpiece idea: LEDs add glam, low cost is FREE courtesy of Red Apple Auctions 1 Lesson / 3 ...
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Funky sound systems match your benefit auction theme, by Red Apple Auctions

Funky sound systems match your benefit auction theme is FREE courtesy of Red Apple Auctions 1 Lesson / 5 Minutes ...
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What I’m suggesting right now for hybrid galas, by Red Apple Auctions

What I’m suggesting right now for hybrid galas is FREE courtesy of Red Apple Auctions 1 Lesson / 6 Minutes ...
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Who else loves getting jam-packed gift bags? is FREE courtesy of Red Apple Auctions 1 Lesson / 17 Minutes / ...
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Charity Auction Lighting Idea: Gobos, by Red Apple Auctions

Charity Auction Lighting Idea: Gobos is FREE courtesy of Red Apple Auctions 1 Lesson / 5 Minutes / FREE Sherry ...
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Three re-writes of benefit auction donation letters, by Red Apple Auctions

Three re-writes of benefit auction donation letters is FREE courtesy of Red Apple Auctions 1 Lesson / 9 Minutes / ...
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Three places to find a gala honoree for your benefit auction is FREE courtesy of Red Apple Auctions 1 Lesson ...
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The One Thing to NEVER Say On Stage at a Benefit Auction, by Red Apple Auctions

The One Thing to NEVER Say On Stage at a Benefit Auction is FREE courtesy of Red Apple Auctions 1 ...
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The flow of a wine auction example: Vintage Amarillo, by Red Apple Auctions

The flow of a wine auction example: Vintage Amarillo is FREE courtesy of Red Apple Auctions 1 Lesson / 6 ...
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How smart benefit auction organizers get more done before 9 AM than the Army does all day, by Red Apple Auctions

How smart benefit auction organizers get more done before 9 AM than the Army does all day is FREE courtesy ...
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How to properly sell a puppy in your auction fundraiser., by Red Apple Auctions

How to properly sell a puppy in your auction fundraiser. is FREE courtesy of Red Apple Auctions 1 Lesson / ...
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Three ways to pamper the 40 crowd at your silent auction, by Red Apple Auctions

Three ways to pamper the 40 crowd at your silent auction is FREE courtesy of Red Apple Auctions 1 Lesson ...
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Charity auction gift bag idea: How a shoe purchase inspired a new delivery method is FREE courtesy of Red Apple ...
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One disadvantage of large crowds at your nonprofit auction, by Red Apple Auctions

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A 1930’s-themed nonprofit auction showing venue, theme, and decor is FREE courtesy of Red Apple Auctions 1 Lesson / 3 ...
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Silent Auction Strategies – 5 Easy Changes for Higher Revenues is FREE courtesy of Red Apple Auctions 1 Lesson / ...
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Fundraising Auctions: What Day Should You Hold Your Auction Gala?, by Red Apple Auctions

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Four tips to make your benefit auction a success!, by Red Apple Auctions

Four tips to make your benefit auction a success! is FREE courtesy of Red Apple Auctions 1 Lesson / 5 ...
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How to thank your benefit auction donors, by Red Apple Auctions

How to thank your benefit auction donors is FREE courtesy of Red Apple Auctions 1 Lesson / 4 Minutes / ...
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