A brand is no longer just a certain type of car, shoe, or soda. We all have a personal brand that expresses our values, experiences, personalities, and ultimately everything that makes each of us unique people who stand apart from the crowd. “Personal Branding” focuses on teaching you how to cultivate your professional brand. You will learn the value of personal branding, how to craft your personal brand both online and offline, and the best methods for communicating your personal brand to clients, employers, and other industry professionals.
Credits
- 0.3IACET CEUs
- 3HRCI Credits
- 3SHRM PDCs
- 3ATD CI Credits
Learning Outcomes
- Explain the importance of building a personal brand
- Describe how to develop a personal branding statement
- Explain the importance of having a unique selling proposition
- Discuss online assets, including websites, blogs, social media, and videos
- Discuss offline assets, including dress, appearance, business cards, personal outreach, and mentors
- Develop a strategy for gaining experience in areas where your brand is weak
- Explain the importance of expertise, and discuss strategies for becoming known as an expert in your field
- Explain how to maintain and protect your brand
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