NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
The NextAfter Institute is the training arm of NextAfter. It exists to equip you – a nonprofit fundraiser and digital marketer – with original research, evidence-backed resources, and data-driven training to better understand your donors and why they give, so you can raise more money online to fund your life-changing work.
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Generosity Freakshow
The Generosity Freakshow by NextAfter is a podcast that takes a 360-degree look at generosity and the ‘freaks’ obsessed with ...
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A/B Testing for Nonprofits, by NextAfter
A/B Testing for Nonprofits is a FREE course courtesy of NextAfter 1 Lesson / 66 Minutes / FREE Relying on ...

What Works in Online Fundraising, by NextAfter
What Works in Online Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes / FREE Look ...

Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak, by NextAfter
Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...

Google Analytics for Nonprofits with Chris Mercer – The Generosity Freakshow Podcast, by NextAfter
Google Analytics for Nonprofits with Chris Mercer – The Generosity Freakshow Podcast is a FREE course courtesy of NextAfter 1 ...

Don’t put a “Donate Now” button at the top of your donation page | Exp. 2107 – with Tim Kachuriak, by NextAfter
Don’t put a “Donate Now” button at the top of your donation page | Exp. 2107 – with Tim Kachuriak ...

19 Pitfalls to Avoid on Your Main Donation Page with Jon Powell and Tim Kachuriak, by NextAfter
19 Pitfalls to Avoid on Your Main Donation Page with Jon Powell and Tim Kachuriak is a FREE course courtesy ...

The State of Nonprofit Donation Pages with Brady Josephson, by NextAfter
The State of Nonprofit Donation Pages with Brady Josephson is a FREE course courtesy of NextAfter 1 Lesson / 93 ...

7 Ways That Empathy Can Grow Your Donor File, by NextAfter
7 Ways That Empathy Can Grow Your Donor File is a FREE course courtesy of NextAfter 1 Lesson / 60 ...

Why Generosity Is Stuck | An Interview with Ray Gary at NIO Summit 2019, by NextAfter
Why Generosity Is Stuck | An Interview with Ray Gary at NIO Summit 2019 is a FREE course courtesy of ...

Brian Carroll on using empathy to understand your donors’ motivation, by NextAfter
Brian Carroll on using empathy to understand your donors’ motivation is a FREE course courtesy of NextAfter 1 Lesson / ...

A NextAfter Christmas Greeting, by NextAfter
A NextAfter Christmas Greeting is a FREE course courtesy of NextAfter 1 Lesson / 1 Minute / FREE ‘Twas time ...

The State of Nonprofit Email Cultivation from NextAfter
The State of Nonprofit Email Cultivation is FREE courtesy of NextAfter Get: The State of Nonprofit Email Cultivation In this ...

The Anatomy of an Effective Email Appeal, by NextAfter
The Anatomy of an Effective Email Appeal is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes / ...

Bigger gift array buttons could mean more donations | Experiment 1812 – with Tim Kachuriak, by NextAfter
Bigger gift array buttons could mean more donations | Experiment 1812 – with Tim Kachuriak is a FREE course courtesy ...

Developing Inclusive and Innovative Campaigns | Alexandra Ryan | NIO Summit Award Winner, by NextAfter
Developing Inclusive and Innovative Campaigns | Alexandra Ryan | NIO Summit Award Winner is a FREE course courtesy of NextAfter ...

Data Science and Technology for Nonprofits with Steve MacLaughlin | Optimization Insider, by NextAfter
Data Science and Technology for Nonprofits with Steve MacLaughlin | Optimization Insider is a FREE course courtesy of NextAfter 1 ...

Subject Line Heuristic Guide from NextAfter
Subject Line Heuristic Guide is FREE courtesy of NextAfter Get: Subject Line Heuristic Guide This email subject line heuristic will ...

7 Things You Didn’t Know Google Analytics Could Do to Help Your Fundraising with Chris Mercer, by NextAfter
7 Things You Didn’t Know Google Analytics Could Do to Help Your Fundraising with Chris Mercer is a FREE course ...

Discover a Collection of Templates, Tools, and Checklists to Grow Your Online Fundraising, by NextAfter
Discover a Collection of Templates, Tools, and Checklists to Grow Your Online Fundraising is FREE courtesy of NextAfter GET: Discover ...

The Nonprofit Recurring Giving Benchmark Study, by NextAfter
The Nonprofit Recurring Giving Benchmark Study is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes / FREE ...

How Does Your Direct Mail Program Stack Up to the Rest?, by NextAfter
How Does Your Direct Mail Program Stack Up to the Rest? is FREE courtesy of NextAfter GET: How Does Your ...

Fundraising With Purpose, by NextAfter
Fundraising With Purpose is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes / FREE Nonprofit marketers and ...

Campaign Donation Page Guide from NextAfter
Campaign Donation Page Guide is FREE courtesy of NextAfter Get: Campaign Donation Page Guide The motivation of a donor responding ...

Optimizing Landing Pages: A Systematic Approach, by NextAfter
Optimizing Landing Pages: A Systematic Approach is a FREE course courtesy of NextAfter 1 Lesson / 62 Minutes / FREE ...

How bullets on a donation page can increase conversion | Experiment 5595 w/ Courtney Gaines, by NextAfter
How bullets on a donation page can increase conversion | Experiment 5595 w/ Courtney Gaines is a FREE course courtesy ...

21 Proven Elements of an Effective Donation Page – with Jon Powell and Tim Kachuriak, by NextAfter
21 Proven Elements of an Effective Donation Page – with Jon Powell and Tim Kachuriak is a FREE course courtesy ...

7 Proven Methods to Acquire More Emails and Grow Your Donor Base, by NextAfter
7 Proven Methods to Acquire More Emails and Grow Your Donor Base is a FREE course courtesy of NextAfter 1 ...

5 Deal-Breaking Questions to Ask When Choosing a New Donation Page Tool from NextAfter
5 Deal-Breaking Questions to Ask When Choosing a New Donation Page Tool is FREE courtesy of NextAfter Get: 5 Deal-Breaking ...

12 Ways to Grow Your Year-End Fundraising, by NextAfter
12 Ways to Grow Your Year-End Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 66 Minutes / ...

Executive Report: Siloed Teams are Hindering Nonprofit Growth, by NextAfter
Executive Report: Siloed Teams are Hindering Nonprofit Growth is FREE courtesy of NextAfter GET: Executive Report: Siloed Teams are Hindering ...

How to Optimize Email Acquisition and Grow Your Email File, by NextAfter
How to Optimize Email Acquisition and Grow Your Email File is a FREE course courtesy of NextAfter 1 Lesson / ...

6 Ways to Grow Your Email File from NextAfter
6 Ways to Grow Your Email File is FREE courtesy of NextAfter Get: 6 Ways to Grow Your Email File ...

Instant Donation Page Guide from NextAfter
Instant Donation Page Guide is FREE courtesy of NextAfter Get: Instant Donation Page Guide This free guide contains the most ...

Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner, by NextAfter
Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner is a FREE course courtesy ...

Grow Your Revenue Without Asking For Money, by NextAfter
Grow Your Revenue Without Asking For Money is a FREE course courtesy of NextAfter 1 Lesson / 48 Minutes / ...

Year-End Fundraising 101 with Jon Powell and Tim Kachuriak, by NextAfter
Year-End Fundraising 101 with Jon Powell and Tim Kachuriak is a FREE course courtesy of NextAfter 1 Lesson / 62 ...

A Proven Formula To Optimize Your Email Campaigns, by NextAfter
A Proven Formula To Optimize Your Email Campaigns is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes ...

How ACE Goals Will Change How You Track The Donor Journey | Speaker Chis Mercer | NIO Summit, by NextAfter
How ACE Goals Will Change How You Track The Donor Journey | Speaker Chis Mercer | NIO Summit is a ...

Maximize Your Online Fundraising During the Last Week of the Year, by NextAfter
Maximize Your Online Fundraising During the Last Week of the Year is FREE courtesy of NextAfter GET: Maximize Your Online ...

Pull the Goalie: Why We Need a New Approach to Generosity | Brady Josephson, by NextAfter
Pull the Goalie: Why We Need a New Approach to Generosity | Brady Josephson is a FREE course courtesy of ...

Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak, by NextAfter
Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak is a FREE course courtesy of ...

Cut Through the Clutter with Your Year End Fundraising from NextAfter
Cut Through the Clutter with Your Year End Fundraising is FREE courtesy of NextAfter Get: Cut Through the Clutter with ...

Intro to Online Fundraising Optimization, by NextAfter
Intro to Online Fundraising Optimization is FREE courtesy of NextAfter GET: Intro to Online Fundraising Optimization Learn the foundational principles ...

UTM Maker from NextAfter
UTM Maker is FREE courtesy of NextAfter Get: UTM Maker The most important part of testing and optimization is learning ...

How to Optimize Your Year End Fundraising, by NextAfter
How to Optimize Your Year End Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes / ...

Copywriting, Bohemian Rhapsody, and Apology Emails | Joshua Tijerina and Amy Harrison | NIO Summit, by NextAfter
Copywriting, Bohemian Rhapsody, and Apology Emails | Joshua Tijerina and Amy Harrison | NIO Summit is a FREE course courtesy ...

The Nonprofit Recurring Giving Benchmark Study from NextAfter
The Nonprofit Recurring Giving Benchmark Study is FREE courtesy of NextAfter Get: The Nonprofit Recurring Giving Benchmark Study In this ...

Acquire more emails using an exit-intent offer | Experiment 6029 – with Tim Kachuriak, by NextAfter
Acquire more emails using an exit-intent offer | Experiment 6029 – with Tim Kachuriak is a FREE course courtesy of ...

How to Use Human Data to Optimize Your Teams and Transform Your Fundraising w/ Dr. Chuck Coker, by NextAfter
How to Use Human Data to Optimize Your Teams and Transform Your Fundraising w/ Dr. Chuck Coker is a FREE ...

Why Should Hispanics Give to You? with Ivan Leon of Kerux Group, by NextAfter
Why Should Hispanics Give to You? with Ivan Leon of Kerux Group is a FREE course courtesy of NextAfter 1 ...

Optimization Insider: 2018 NIO Award-Winner Soncee Partida, by NextAfter
Optimization Insider: 2018 NIO Award-Winner Soncee Partida is a FREE course courtesy of NextAfter 1 Lesson / 22 Minutes / ...

8 Year End Fundraising Emails You Need to Send This Year, by NextAfter
8 Year End Fundraising Emails You Need to Send This Year is a FREE course courtesy of NextAfter 1 Lesson ...

Utilizing Your Donors to Tell Your Story with Lee MJ Elias, by NextAfter
Utilizing Your Donors to Tell Your Story with Lee MJ Elias is a FREE course courtesy of NextAfter 1 Lesson ...

4 A/B Tests to Improve Your Nonprofit Value Proposition, by NextAfter
4 A/B Tests to Improve Your Nonprofit Value Proposition is FREE courtesy of NextAfter GET: 4 A/B Tests to Improve ...

Turning Likes Into Donors: The Definitive Guide to Facebook Advertising for Nonprofits from NextAfter
Turning Likes Into Donors: The Definitive Guide to Facebook Advertising for Nonprofits is FREE courtesy of NextAfter Get: Turning Likes ...

The Nonprofit Optimization Guide from NextAfter
The Nonprofit Optimization Guide is FREE courtesy of NextAfter Get: The Nonprofit Optimization Guide And after conducting over 800 online ...

The Mid-Level Donor Crisis from NextAfter
The Mid-Level Donor Crisis is FREE courtesy of NextAfter Get: The Mid-Level Donor Crisis After making $1000 to $5000 donations ...

Optimization Insider: 2018 NIO Award Winner Dan Reed, by NextAfter
Optimization Insider: 2018 NIO Award Winner Dan Reed is a FREE course courtesy of NextAfter 1 Lesson / 19 Minutes ...

How Has COVID 19 Impacted Online Fundraising? with Tim Kachuriak of NextAfter, by NextAfter
How Has COVID 19 Impacted Online Fundraising? with Tim Kachuriak of NextAfter is a FREE course courtesy of NextAfter 1 ...

Effective Data Storytelling and Visualization | Lea Pica at NIO Summit 2019, by NextAfter
Effective Data Storytelling and Visualization | Lea Pica at NIO Summit 2019 is a FREE course courtesy of NextAfter 1 ...

6 Proven Strategies to Optimize Your Email Appeals, by NextAfter
6 Proven Strategies to Optimize Your Email Appeals is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes ...

Essential Fundraising Lessons We Learned Through Failure, by NextAfter
Essential Fundraising Lessons We Learned Through Failure is a FREE course courtesy of NextAfter 1 Lesson / 50 Minutes / ...

Using Surveys To Build Better Donor Relationships | Adrian Sargeant | NIO Summit 2019, by NextAfter
Using Surveys To Build Better Donor Relationships | Adrian Sargeant | NIO Summit 2019 is a FREE course courtesy of ...

10 Years of Decoding What Works in Online Fundraising, by NextAfter
10 Years of Decoding What Works in Online Fundraising is FREE courtesy of NextAfter GET: 10 Years of Decoding What ...

6 Steps to Launching Effective Tests on Your Website, by NextAfter
6 Steps to Launching Effective Tests on Your Website is a FREE course courtesy of NextAfter 1 Lesson / 94 ...

Donor Cultivation: Strategies and Tactics from 199 Nonprofits, by NextAfter
Donor Cultivation: Strategies and Tactics from 199 Nonprofits is a FREE course courtesy of NextAfter 1 Lesson / 77 Minutes ...

Inside the Online Fundraising Scorecard, by NextAfter
Inside the Online Fundraising Scorecard is a FREE course courtesy of NextAfter 1 Lesson / 48 Minutes / FREE Look ...

Turning Likes Into Donors and Dollars, by NextAfter
Turning Likes Into Donors and Dollars is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes / FREE ...

The Higher Ed Online Fundraising Scorecard – Research Preview with Brady Josephson, by NextAfter
The Higher Ed Online Fundraising Scorecard – Research Preview with Brady Josephson is a FREE course courtesy of NextAfter 1 ...

13 Proven Ways to Improve Your Nonprofit Landing Pages, by NextAfter
13 Proven Ways to Improve Your Nonprofit Landing Pages is a FREE course courtesy of NextAfter 1 Lesson / 59 ...

How to Write Your Nonprofit Value Proposition, by NextAfter
How to Write Your Nonprofit Value Proposition is FREE courtesy of NextAfter GET: How to Write Your Nonprofit Value Proposition ...

The Canadian Online Fundraising Scorecard with Brady Josephson, by NextAfter
The Canadian Online Fundraising Scorecard with Brady Josephson is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes ...

Generosity Freakshow
The Generosity Freakshow by NextAfter is a podcast that takes a 360-degree look at generosity and the ‘freaks’ obsessed with ...

Making your donate button clearer can lift your revenue | Experiment 1698 – with Tim Kachuriak, by NextAfter
Making your donate button clearer can lift your revenue | Experiment 1698 – with Tim Kachuriak is a FREE course ...

Small Change – A NextAfter Holiday Short Film, by NextAfter
Small Change – A NextAfter Holiday Short Film is a FREE course courtesy of NextAfter 1 Lesson / 4 Minutes ...

Friction Self Assessment from NextAfter
Friction Self Assessment is FREE courtesy of NextAfter Get: Friction Self Assessment Did you know that a single text field ...

The Year-End Donation Page with Jon Powell, by NextAfter
The Year-End Donation Page with Jon Powell is a FREE course courtesy of NextAfter 1 Lesson / 67 Minutes / ...

The State of Modern Philanthropy 2019 with Dr. Ben Cipollini of Classy, by NextAfter
The State of Modern Philanthropy 2019 with Dr. Ben Cipollini of Classy is a FREE course courtesy of NextAfter 1 ...

Online Fundraising Scorecard from NextAfter
Online Fundraising Scorecard is FREE courtesy of NextAfter Get: Online Fundraising Scorecard We donated to 151 top nonprofits, documenting the ...

Optimization Insider: You won’t reach new people unless you test new things, by NextAfter
Optimization Insider: You won’t reach new people unless you test new things is a FREE course courtesy of NextAfter 1 ...

Online Fundraising Benchmark Report – (FCORM) from NextAfter
Online Fundraising Benchmark Report – (FCORM) is FREE courtesy of NextAfter Get: Online Fundraising Benchmark Report – (FCORM) Curious to ...

General Donation Page Guide from NextAfter
General Donation Page Guide is FREE courtesy of NextAfter Get: General Donation Page Guide The traffic visiting your main donation ...

How multichannel cultivation impacts year end giving | Experiment 6404 – with Tim Kachuriak, by NextAfter
How multichannel cultivation impacts year end giving | Experiment 6404 – with Tim Kachuriak is a FREE course courtesy of ...

Increasing Revenue by Optimizing Three Key Metrics, by NextAfter
Increasing Revenue by Optimizing Three Key Metrics is a FREE course courtesy of NextAfter 1 Lesson / 64 Minutes / ...

6 Fundraising Hacks That You Can Use to Grow Revenue This Year, by NextAfter
6 Fundraising Hacks That You Can Use to Grow Revenue This Year is a FREE course courtesy of NextAfter 1 ...

NextAfterThe Wild, Wild Web (NIO Summit 2017 Opening), by NextAfter
NextAfterThe Wild, Wild Web (NIO Summit 2017 Opening) is a FREE course courtesy of NextAfter 1 Lesson / 4 Minutes ...

Optimization Insider: Bart Schutz on experimenting to understand donor motivations, by NextAfter
Optimization Insider: Bart Schutz on experimenting to understand donor motivations is a FREE course courtesy of NextAfter 1 Lesson / ...

Longer copy can lead to greater donations | Experiment 3793 – with Tim Kachuriak, by NextAfter
Longer copy can lead to greater donations | Experiment 3793 – with Tim Kachuriak is a FREE course courtesy of ...

4 Keys to Answering Your Donors’ Most Fundamental Question, by NextAfter
4 Keys to Answering Your Donors’ Most Fundamental Question is FREE courtesy of NextAfter GET: 4 Keys to Answering Your ...

Videos are killing your donations | Experiment 3970 – with Tim Kachuriak, by NextAfter
Videos are killing your donations | Experiment 3970 – with Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...

Why Should I Give To You? Inside the Nonprofit Value Proposition Index, by NextAfter
Why Should I Give To You? Inside the Nonprofit Value Proposition Index is a FREE course courtesy of NextAfter 1 ...

Unlocking the power of noncash giving, by NextAfter
Unlocking the power of noncash giving is a FREE course courtesy of NextAfter 1 Lesson / 53 Minutes / FREE ...

Additional copy could lift your donations| Experiment 6623 – with Tim Kachuriak, by NextAfter
Additional copy could lift your donations| Experiment 6623 – with Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...

Identifying and Eliminating Friction on Your Landing Pages, by NextAfter
Identifying and Eliminating Friction on Your Landing Pages is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes ...

Email Acquisition Landing Page Guide from NextAfter
Email Acquisition Landing Page Guide is FREE courtesy of NextAfter Get: Email Acquisition Landing Page Guide After analyzing 80+ nonprofit ...

How 119 Nonprofits Use Multichannel Fundraising to Communicate with New Donors with Brady Josephson, by NextAfter
How 119 Nonprofits Use Multichannel Fundraising to Communicate with New Donors with Brady Josephson is a FREE course courtesy of ...

Death, Taxes, and Attrition From Your Email List | Brian Davis, Active Engagement | NIO Summit 2019, by NextAfter
Death, Taxes, and Attrition From Your Email List | Brian Davis, Active Engagement | NIO Summit 2019 is a FREE ...

What You Need To Know About Creating And Distributing Content | Ross Simmonds | NIO Summit 2019, by NextAfter
What You Need To Know About Creating And Distributing Content | Ross Simmonds | NIO Summit 2019 is a FREE ...

Write a Better Fundraising Email, by NextAfter
Write a Better Fundraising Email is FREE courtesy of NextAfter GET: Write a Better Fundraising Email As a fundraiser, you ...

Cracking the Code of Facebook Fundraising, by NextAfter
Cracking the Code of Facebook Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes / FREE ...