NextAfter
NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
The NextAfter Institute is the training arm of NextAfter. It exists to equip you – a nonprofit fundraiser and digital marketer – with original research, evidence-backed resources, and data-driven training to better understand your donors and why they give, so you can raise more money online to fund your life-changing work.
See the NextAfter Blog for the latest trends and tips!
Generosity Freakshow
Generosity Freakshow The Generosity Freakshow by NextAfter is a podcast that takes a 360-degree look at generosity and the ‘freaks’ ...
How to Use Human Data to Optimize Your Teams and Transform Your Fundraising w/ Dr. Chuck Coker, by NextAfter
How to Use Human Data to Optimize Your Teams and Transform Your Fundraising w/ Dr. Chuck Coker is a FREE ...
Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak, by NextAfter
Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...
8 Year End Fundraising Emails You Need to Send This Year, by NextAfter
8 Year End Fundraising Emails You Need to Send This Year is a FREE course courtesy of NextAfter 1 Lesson ...
12 Ways to Grow Your Year-End Fundraising, by NextAfter
12 Ways to Grow Your Year-End Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 66 Minutes / ...
Failing Forward, by NextAfter
Failing Forward is a FREE course courtesy of NextAfter 1 Lesson / 50 Minutes / FREE We like talking about ...
How longer, narrative-driven copy can drive conversion | Experiment 4401 with Tim Kachuriak, by NextAfter
How longer, narrative-driven copy can drive conversion | Experiment 4401 with Tim Kachuriak is a FREE course courtesy of NextAfter ...
5 Secrets Your Direct Mail Agency Doesn’t Want You to Know, by NextAfter
5 Secrets Your Direct Mail Agency Doesn’t Want You to Know is a FREE course courtesy of NextAfter 1 Lesson ...
How longer Facebook ad copy can increase email acquisition | Experiment 6247 w/ Courtney Gaines, by NextAfter
How longer Facebook ad copy can increase email acquisition | Experiment 6247 w/ Courtney Gaines is a FREE course courtesy ...
Optimization Insider: Bart Schutz on experimenting to understand donor motivations, by NextAfter
Optimization Insider: Bart Schutz on experimenting to understand donor motivations is a FREE course courtesy of NextAfter 1 Lesson / ...
Instant Donation Page Guide from NextAfter
Instant Donation Page Guide is FREE courtesy of NextAfter Get: Instant Donation Page Guide This free guide contains the most ...
Developing Inclusive and Innovative Campaigns | Alexandra Ryan | NIO Summit Award Winner, by NextAfter
Developing Inclusive and Innovative Campaigns | Alexandra Ryan | NIO Summit Award Winner is a FREE course courtesy of NextAfter ...
Grow Your Donations Without Spending a Dime, by NextAfter
Grow Your Donations Without Spending a Dime is a FREE course courtesy of NextAfter 1 Lesson / 61 Minutes / ...
Increasing Revenue by Optimizing Three Key Metrics, by NextAfter
Increasing Revenue by Optimizing Three Key Metrics is a FREE course courtesy of NextAfter 1 Lesson / 64 Minutes / ...
Online Fundraising Scorecard from NextAfter
Online Fundraising Scorecard is FREE courtesy of NextAfter Get: Online Fundraising Scorecard We donated to 151 top nonprofits, documenting the ...
Longer copy can lead to greater donations | Experiment 3793 – with Tim Kachuriak, by NextAfter
Longer copy can lead to greater donations | Experiment 3793 – with Tim Kachuriak is a FREE course courtesy of ...
10 Essential Strategies Proven to Grow Your Online Fundraising in 2019, by NextAfter
10 Essential Strategies Proven to Grow Your Online Fundraising in 2019 is a FREE course courtesy of NextAfter 1 Lesson ...
Effective Data Storytelling and Visualization | Lea Pica at NIO Summit 2019, by NextAfter
Effective Data Storytelling and Visualization | Lea Pica at NIO Summit 2019 is a FREE course courtesy of NextAfter 1 ...
10 Ways to Make Your Nonprofit Copywriting More Readable, by NextAfter
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Optimizing Landing Pages: A Systematic Approach, by NextAfter
Optimizing Landing Pages: A Systematic Approach is a FREE course courtesy of NextAfter 1 Lesson / 62 Minutes / FREE ...
What Works in Online Fundraising, by NextAfter
What Works in Online Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes / FREE Look ...
The State of Nonprofit Donation Pages, by NextAfter
The State of Nonprofit Donation Pages is FREE courtesy of NextAfter Get: The State of Nonprofit Donation Pages In this ...
Why Should I Give to You? from NextAfter
Why Should I Give to You? is FREE courtesy of NextAfter Get: Why Should I Give to You? This ground-breaking ...
The 2016 Year-End Live Optimization Broadcast, by NextAfter
The 2016 Year-End Live Optimization Broadcast is a FREE course courtesy of NextAfter 1 Lesson / 62 Minutes / FREE ...
Optimization Insider: Peep Laja on testing to solve problems, by NextAfter
Optimization Insider: Peep Laja on testing to solve problems is a FREE course courtesy of NextAfter 1 Lesson / 8 ...
The State of Multi-Channel Donor Communications from NextAfter
The State of Multi-Channel Donor Communications is FREE courtesy of NextAfter Get: The State of Multi-Channel Donor Communications In The ...
NextAfter – Sparkline of a Donation, by NextAfter
NextAfter – Sparkline of a Donation is a FREE course courtesy of NextAfter 1 Lesson / 3 Minutes / FREE ...
7 Ways to Reduce Friction and Increase Donations, by NextAfter
7 Ways to Reduce Friction and Increase Donations is a FREE course courtesy of NextAfter 1 Lesson / 6 Minutes ...
Essential Fundraising Lessons We Learned Through Failure, by NextAfter
Essential Fundraising Lessons We Learned Through Failure is a FREE course courtesy of NextAfter 1 Lesson / 50 Minutes / ...
Year-End Live Optimization Webinar – 2019, by NextAfter
Year-End Live Optimization Webinar – 2019 is a FREE course courtesy of NextAfter 1 Lesson / 82 Minutes / FREE ...
The Surprisingly Simple Secret to a Successful Email Welcome Series with Courtney Gaines, by NextAfter
The Surprisingly Simple Secret to a Successful Email Welcome Series with Courtney Gaines is a FREE course courtesy of NextAfter ...
Online Fundraising Tips from For-Profit Leaders, by NextAfter
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Calling your donors by name can lift email click rates | Experiment 5707 – with Tim Kachuriak, by NextAfter
Calling your donors by name can lift email click rates | Experiment 5707 – with Tim Kachuriak is a FREE ...
Developing A Culture Of Optimization And Testing | Speakers Eric Allen & Jeff Giddens | NIO Summit, by NextAfter
Developing A Culture Of Optimization And Testing | Speakers Eric Allen & Jeff Giddens | NIO Summit is a FREE ...
Videos are killing your donations | Experiment 3970 – with Tim Kachuriak, by NextAfter
Videos are killing your donations | Experiment 3970 – with Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...
4 A/B Tests to Improve Your Nonprofit Value Proposition, by NextAfter
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6 Fundraising Hacks That You Can Use to Grow Revenue This Year, by NextAfter
6 Fundraising Hacks That You Can Use to Grow Revenue This Year is a FREE course courtesy of NextAfter 1 ...
New Donor Welcome Series Timeline Now!, by NextAfter
New Donor Welcome Series Timeline Now! is FREE courtesy of NextAfter GET: New Donor Welcome Series Timeline Now! If you ...
How multichannel cultivation impacts year end giving | Experiment 6404 – with Tim Kachuriak, by NextAfter
How multichannel cultivation impacts year end giving | Experiment 6404 – with Tim Kachuriak is a FREE course courtesy of ...
Why Should Hispanics Give to You? with Ivan Leon of Kerux Group, by NextAfter
Why Should Hispanics Give to You? with Ivan Leon of Kerux Group is a FREE course courtesy of NextAfter 1 ...
The State of Modern Philanthropy 2019 with Dr. Ben Cipollini of Classy, by NextAfter
The State of Modern Philanthropy 2019 with Dr. Ben Cipollini of Classy is a FREE course courtesy of NextAfter 1 ...
Data Science and Technology for Nonprofits with Steve MacLaughlin | Optimization Insider, by NextAfter
Data Science and Technology for Nonprofits with Steve MacLaughlin | Optimization Insider is a FREE course courtesy of NextAfter 1 ...
13 Ways to Improve Your Email Acquisition Pages, by NextAfter
13 Ways to Improve Your Email Acquisition Pages is a FREE course courtesy of NextAfter 1 Lesson / 2 Minutes ...
6 Proven Strategies to Optimize Your Email Appeals, by NextAfter
6 Proven Strategies to Optimize Your Email Appeals is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes ...
The Mid-Level Donor Crisis | What We Learned From Making Mid-Level Gifts to 37 Organizations, by NextAfter
The Mid-Level Donor Crisis | What We Learned From Making Mid-Level Gifts to 37 Organizations is a FREE course courtesy ...
Optimization Insider: You won’t reach new people unless you test new things, by NextAfter
Optimization Insider: You won’t reach new people unless you test new things is a FREE course courtesy of NextAfter 1 ...
Cracking the Code of Facebook Fundraising, by NextAfter
Cracking the Code of Facebook Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes / FREE ...
5 Ways Your Donation Page Could Be Failing Your Donors with Nathan Hill from NextAfter, by NextAfter
5 Ways Your Donation Page Could Be Failing Your Donors with Nathan Hill from NextAfter is a FREE course courtesy ...
Write a Better Fundraising Email, by NextAfter
Write a Better Fundraising Email is FREE courtesy of NextAfter GET: Write a Better Fundraising Email As a fundraiser, you ...
How To Increase Online Revenue by Optimizing Three Key Metrics, by NextAfter
How To Increase Online Revenue by Optimizing Three Key Metrics is a FREE course courtesy of NextAfter 1 Lesson / ...
The Midlevel Donor Crisis, by NextAfter
The Midlevel Donor Crisis is a FREE course courtesy of NextAfter 1 Lesson / 61 Minutes / FREE At the ...
Year-End Fundraising Email Timeline, by NextAfter
Year-End Fundraising Email Timeline is FREE courtesy of NextAfter GET: Year-End Fundraising Email Timeline There is no exact formula to ...
Unlocking the power of noncash giving, by NextAfter
Unlocking the power of noncash giving is a FREE course courtesy of NextAfter 1 Lesson / 53 Minutes / FREE ...
Email Subject Lines: 5 Ways to Get More Opens and Donations with Jon Powell, by NextAfter
Email Subject Lines: 5 Ways to Get More Opens and Donations with Jon Powell is a FREE course courtesy of ...
Donation & Landing Page Optimization Case Study, by NextAfter
Donation & Landing Page Optimization Case Study is a FREE course courtesy of NextAfter 1 Lesson / 5 Minutes / ...
Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner, by NextAfter
Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner is a FREE course courtesy ...
Turning Likes Into Donors: The Definitive Guide to Facebook Advertising for Nonprofits from NextAfter
Turning Likes Into Donors: The Definitive Guide to Facebook Advertising for Nonprofits is FREE courtesy of NextAfter Get: Turning Likes ...
How Does Your Direct Mail Program Stack Up to the Rest?, by NextAfter
How Does Your Direct Mail Program Stack Up to the Rest? is FREE courtesy of NextAfter GET: How Does Your ...
Copywriting, Bohemian Rhapsody, and Apology Emails | Joshua Tijerina and Amy Harrison | NIO Summit, by NextAfter
Copywriting, Bohemian Rhapsody, and Apology Emails | Joshua Tijerina and Amy Harrison | NIO Summit is a FREE course courtesy ...
Unlocking the Power of Non-Cash Giving, by NextAfter
Unlocking the Power of Non-Cash Giving is a FREE course courtesy of NextAfter 1 Lesson / 53 Minutes / FREE ...
Optimize Your Team and Improve Your Results Using Human Data from NextAfter
Optimize Your Team and Improve Your Results Using Human Data is FREE courtesy of NextAfter Get: Optimize Your Team and ...
How to Optimize Your Year End Fundraising, by NextAfter
How to Optimize Your Year End Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes / ...
Ask Me Anything About Online Fundraising with NextAfter, by NextAfter
Ask Me Anything About Online Fundraising with NextAfter is a FREE course courtesy of NextAfter 1 Lesson / 76 Minutes ...
How nonprofits can utilize Google Adwords to help fundraise, with Kristina Cutura, by NextAfter
How nonprofits can utilize Google Adwords to help fundraise, with Kristina Cutura is a FREE course courtesy of NextAfter 1 ...
Email Fundraising Quick Reference Guide from NextAfter
Email Fundraising Quick Reference Guide is FREE courtesy of NextAfter Get: Email Fundraising Quick Reference Guide In this email fundraising ...
The State of Nonprofit Email Cultivation from NextAfter
The State of Nonprofit Email Cultivation is FREE courtesy of NextAfter Get: The State of Nonprofit Email Cultivation In this ...
General Donation Page Guide from NextAfter
General Donation Page Guide is FREE courtesy of NextAfter Get: General Donation Page Guide The traffic visiting your main donation ...
An empathetic email message can lead to more donations | Experiment 616 – with Tim Kachuriak, by NextAfter
An empathetic email message can lead to more donations | Experiment 616 – with Tim Kachuriak is a FREE course ...
Facebook Advertising Analysis Worksheet from NextAfter
Facebook Advertising Analysis Worksheet is FREE courtesy of NextAfter Get: Facebook Advertising Analysis Worksheet If you have ever been curious ...
4 Keys to Answering Your Donors’ Most Fundamental Question, by NextAfter
4 Keys to Answering Your Donors’ Most Fundamental Question is FREE courtesy of NextAfter GET: 4 Keys to Answering Your ...
The Canadian Online Fundraising Scorecard with Brady Josephson, by NextAfter
The Canadian Online Fundraising Scorecard with Brady Josephson is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes ...
Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak, by NextAfter
Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak is a FREE course courtesy of ...
The State of Nonprofit Donation Pages with Brady Josephson, by NextAfter
The State of Nonprofit Donation Pages with Brady Josephson is a FREE course courtesy of NextAfter 1 Lesson / 93 ...
How 119 Nonprofits Use Multichannel Fundraising to Communicate with New Donors with Brady Josephson, by NextAfter
How 119 Nonprofits Use Multichannel Fundraising to Communicate with New Donors with Brady Josephson is a FREE course courtesy of ...
10 Years of Decoding What Works in Online Fundraising, by NextAfter
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Donor Cultivation: Strategies and Tactics from 199 Nonprofits, by NextAfter
Donor Cultivation: Strategies and Tactics from 199 Nonprofits is a FREE course courtesy of NextAfter 1 Lesson / 77 Minutes ...
Nonprofit Storytelling Science with David JP Phillips | Optimization Insider, by NextAfter
Nonprofit Storytelling Science with David JP Phillips | Optimization Insider is a FREE course courtesy of NextAfter 1 Lesson / ...
The Anatomy of an Effective Email Appeal, by NextAfter
The Anatomy of an Effective Email Appeal is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes / ...
Cultivating Deeper Community With Donors | NIO Summit | Ellica Church & Kathryn Carpenter, by NextAfter
Cultivating Deeper Community With Donors | NIO Summit | Ellica Church & Kathryn Carpenter is a FREE course courtesy of ...
How to Optimize Email Acquisition and Grow Your Email File, by NextAfter
How to Optimize Email Acquisition and Grow Your Email File is a FREE course courtesy of NextAfter 1 Lesson / ...
COVID-19 Canadian Charity Fundraising Response Summary June 2020, by NextAfter
COVID-19 Canadian Charity Fundraising Response Summary June 2020 is a FREE course courtesy of NextAfter 1 Lesson / 5 Minutes ...
Visually communicating urgency drives conversion | Experiment 412 with Tim Kachuriak, by NextAfter
Visually communicating urgency drives conversion | Experiment 412 with Tim Kachuriak is a FREE course courtesy of NextAfter 1 Lesson ...
Using Surveys To Build Better Donor Relationships | Adrian Sargeant | NIO Summit 2019, by NextAfter
Using Surveys To Build Better Donor Relationships | Adrian Sargeant | NIO Summit 2019 is a FREE course courtesy of ...
Making your donate button clearer can lift your revenue | Experiment 1698 – with Tim Kachuriak, by NextAfter
Making your donate button clearer can lift your revenue | Experiment 1698 – with Tim Kachuriak is a FREE course ...
Additional copy could lift your donations| Experiment 6623 – with Tim Kachuriak, by NextAfter
Additional copy could lift your donations| Experiment 6623 – with Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...
How Small Organizations Can Start Lead Generation | Pasquale Gentile & Grainne Callan | NIO Summit, by NextAfter
How Small Organizations Can Start Lead Generation | Pasquale Gentile & Grainne Callan | NIO Summit is a FREE course ...
Turning Likes Into Donors and Dollars, by NextAfter
Turning Likes Into Donors and Dollars is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes / FREE ...
Executive Report: Siloed Teams are Hindering Nonprofit Growth, by NextAfter
Executive Report: Siloed Teams are Hindering Nonprofit Growth is FREE courtesy of NextAfter GET: Executive Report: Siloed Teams are Hindering ...
Why Generosity Is Stuck | An Interview with Ray Gary at NIO Summit 2019, by NextAfter
Why Generosity Is Stuck | An Interview with Ray Gary at NIO Summit 2019 is a FREE course courtesy of ...
Utilizing Your Donors to Tell Your Story with Lee MJ Elias, by NextAfter
Utilizing Your Donors to Tell Your Story with Lee MJ Elias is a FREE course courtesy of NextAfter 1 Lesson ...
Generosity Freakshow
Generosity Freakshow The Generosity Freakshow by NextAfter is a podcast that takes a 360-degree look at generosity and the ‘freaks’ ...
Online Fundraising Benchmark Report – (FCORM) from NextAfter
Online Fundraising Benchmark Report – (FCORM) is FREE courtesy of NextAfter Get: Online Fundraising Benchmark Report – (FCORM) Curious to ...
Subject Line Worksheet: 5 Mental Levers to Increase Opens and Donations from NextAfter
Subject Line Worksheet: 5 Mental Levers to Increase Opens and Donations is FREE courtesy of NextAfter Get: Subject Line Worksheet: ...
Optimization Insider: 2018 NIO Award-Winner Soncee Partida, by NextAfter
Optimization Insider: 2018 NIO Award-Winner Soncee Partida is a FREE course courtesy of NextAfter 1 Lesson / 22 Minutes / ...
Brian Carroll on using empathy to understand your donors’ motivation, by NextAfter
Brian Carroll on using empathy to understand your donors’ motivation is a FREE course courtesy of NextAfter 1 Lesson / ...
Opportunities For Nonprofits In The Hispanic Community | Stacie De Aramas & Ivan Leon | NIO Summit, by NextAfter
Opportunities For Nonprofits In The Hispanic Community | Stacie De Aramas & Ivan Leon | NIO Summit is a FREE ...
Cut Through the Clutter with Your Year End Fundraising from NextAfter
Cut Through the Clutter with Your Year End Fundraising is FREE courtesy of NextAfter Get: Cut Through the Clutter with ...
Bigger gift array buttons could mean more donations | Experiment 1812 – with Tim Kachuriak, by NextAfter
Bigger gift array buttons could mean more donations | Experiment 1812 – with Tim Kachuriak is a FREE course courtesy ...
The 2019 Online Fundraising Benchmark Report – Exclusive Preview, by NextAfter
The 2019 Online Fundraising Benchmark Report – Exclusive Preview is a FREE course courtesy of NextAfter 1 Lesson / 61 ...
6 Strategies to Write and Design Better Email Fundraising Campaigns, by NextAfter
6 Strategies to Write and Design Better Email Fundraising Campaigns is a FREE course courtesy of NextAfter 1 Lesson / ...
A NextAfter Christmas Greeting, by NextAfter
A NextAfter Christmas Greeting is a FREE course courtesy of NextAfter 1 Lesson / 1 Minute / FREE ‘Twas time ...
