NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
The NextAfter Institute is the training arm of NextAfter. It exists to equip you – a nonprofit fundraiser and digital marketer – with original research, evidence-backed resources, and data-driven training to better understand your donors and why they give, so you can raise more money online to fund your life-changing work.
See the NextAfter Blog for the latest trends and tips!
Hear the Generosity Freakshow Podcast!

Generosity Freakshow
The Generosity Freakshow by NextAfter is a podcast that takes a 360-degree look at generosity and the ‘freaks’ obsessed with ...
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Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner, by NextAfter
Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner is a FREE course courtesy ...
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How Has COVID 19 Impacted Online Fundraising? with Tim Kachuriak of NextAfter, by NextAfter
How Has COVID 19 Impacted Online Fundraising? with Tim Kachuriak of NextAfter is a FREE course courtesy of NextAfter 1 ...
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A/B Testing for Nonprofits, by NextAfter
A/B Testing for Nonprofits is a FREE course courtesy of NextAfter 1 Lesson / 66 Minutes / FREE Relying on ...
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Bigger gift array buttons could mean more donations | Experiment 1812 – with Tim Kachuriak, by NextAfter
Bigger gift array buttons could mean more donations | Experiment 1812 – with Tim Kachuriak is a FREE course courtesy ...
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SEO and Attribution | An Interview with Dana DiTomaso | NIO Summit 2019, by NextAfter
SEO and Attribution | An Interview with Dana DiTomaso | NIO Summit 2019 is a FREE course courtesy of NextAfter ...
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How Does Your Direct Mail Program Stack Up to the Rest?, by NextAfter
How Does Your Direct Mail Program Stack Up to the Rest? is FREE courtesy of NextAfter GET: How Does Your ...
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UTM Maker from NextAfter
UTM Maker is FREE courtesy of NextAfter Get: UTM Maker The most important part of testing and optimization is learning ...
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The Mid-Level Donor Crisis from NextAfter
The Mid-Level Donor Crisis is FREE courtesy of NextAfter Get: The Mid-Level Donor Crisis After making $1000 to $5000 donations to ...
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7 Ways That Empathy Can Grow Your Donor File, by NextAfter
7 Ways That Empathy Can Grow Your Donor File is a FREE course courtesy of NextAfter 1 Lesson / 60 ...
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The Nonprofit Optimization Guide from NextAfter
The Nonprofit Optimization Guide is FREE courtesy of NextAfter Get: The Nonprofit Optimization Guide And after conducting over 800 online fundraising ...
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Friction Self Assessment from NextAfter
Friction Self Assessment is FREE courtesy of NextAfter Get: Friction Self Assessment Did you know that a single text field ...
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Intro to Online Fundraising Optimization, by NextAfter
Intro to Online Fundraising Optimization is FREE courtesy of NextAfter GET: Intro to Online Fundraising Optimization Learn the foundational principles ...
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Donation & Landing Page Optimization Case Study, by NextAfter
Donation & Landing Page Optimization Case Study is a FREE course courtesy of NextAfter 1 Lesson / 5 Minutes / ...
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Unlocking the Power of Non-Cash Giving, by NextAfter
Unlocking the Power of Non-Cash Giving is a FREE course courtesy of NextAfter 1 Lesson / 53 Minutes / FREE ...
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The State of Modern Philanthropy 2019 with Dr. Ben Cipollini of Classy, by NextAfter
The State of Modern Philanthropy 2019 with Dr. Ben Cipollini of Classy is a FREE course courtesy of NextAfter 1 ...
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The Mid-Level Donor Crisis | What We Learned From Making Mid-Level Gifts to 37 Organizations, by NextAfter
The Mid-Level Donor Crisis | What We Learned From Making Mid-Level Gifts to 37 Organizations is a FREE course courtesy ...
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Write a Better Fundraising Email, by NextAfter
Write a Better Fundraising Email is FREE courtesy of NextAfter GET: Write a Better Fundraising Email As a fundraiser, you wear ...
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Webinar: Cultivate Your Donors Without Sending More Appeals, by NextAfter
Webinar: Cultivate Your Donors Without Sending More Appeals is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes ...
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Generosity Freakshow
The Generosity Freakshow by NextAfter is a podcast that takes a 360-degree look at generosity and the ‘freaks’ obsessed with ...
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Email Acquisition Landing Page Guide from NextAfter
Email Acquisition Landing Page Guide is FREE courtesy of NextAfter Get: Email Acquisition Landing Page Guide After analyzing 80+ nonprofit ...
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Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak, by NextAfter
Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...
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Experiment Validator from NextAfter
Experiment Validator is FREE courtesy of NextAfter Get: Experiment Validator How do you know if your A/B test results are valid? ...
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A Proven Formula To Optimize Your Email Campaigns, by NextAfter
A Proven Formula To Optimize Your Email Campaigns is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes ...
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Grow Your Revenue Without Asking For Money, by NextAfter
Grow Your Revenue Without Asking For Money is a FREE course courtesy of NextAfter 1 Lesson / 48 Minutes / ...
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The Year-End Fundraising Accelerator from NextAfter
The Year-End Fundraising Accelerator Content is FREE courtesy of NextAfter Get: The Year-End Fundraising Accelerator There is no exact formula ...
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Maximize Your Online Fundraising During the Last Week of the Year, by NextAfter
Maximize Your Online Fundraising During the Last Week of the Year is FREE courtesy of NextAfter GET: Maximize Your Online ...
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Failing Forward, by NextAfter
Failing Forward is a FREE course courtesy of NextAfter 1 Lesson / 50 Minutes / FREE We like talking about ...
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Donor Acquisition: A Proven 4-Step Model to Acquire New Donors, by NextAfter
Donor Acquisition: A Proven 4-Step Model to Acquire New Donors is FREE courtesy of NextAfter GET: Donor Acquisition: A Proven ...
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Instant Donation Page Guide from NextAfter
Instant Donation Page Guide is FREE courtesy of NextAfter Get: Instant Donation Page Guide This free guide contains the most ...
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How multichannel cultivation impacts year end giving | Experiment 6404 – with Tim Kachuriak, by NextAfter
How multichannel cultivation impacts year end giving | Experiment 6404 – with Tim Kachuriak is a FREE course courtesy of ...
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The 2016 Year-End Live Optimization Broadcast, by NextAfter
The 2016 Year-End Live Optimization Broadcast is a FREE course courtesy of NextAfter 1 Lesson / 62 Minutes / FREE ...
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Developing A Culture Of Optimization And Testing | Speakers Eric Allen & Jeff Giddens | NIO Summit, by NextAfter
Developing A Culture Of Optimization And Testing | Speakers Eric Allen & Jeff Giddens | NIO Summit is a FREE ...
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How longer, narrative-driven copy can drive conversion | Experiment 4401 with Tim Kachuriak, by NextAfter
How longer, narrative-driven copy can drive conversion | Experiment 4401 with Tim Kachuriak is a FREE course courtesy of NextAfter ...
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13 Ways to Improve Your Email Acquisition Pages, by NextAfter
13 Ways to Improve Your Email Acquisition Pages is a FREE course courtesy of NextAfter 1 Lesson / 2 Minutes ...
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How to Write Your Nonprofit Value Proposition, by NextAfter
How to Write Your Nonprofit Value Proposition is FREE courtesy of NextAfter GET: How to Write Your Nonprofit Value Proposition ...
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Fundraising With Purpose, by NextAfter
Fundraising With Purpose is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes / FREE Nonprofit marketers and ...
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How a ‘campaign opt-out’ link affects unsubscribe rates | Experiment 7403 with Grant Klembara, by NextAfter
How a ‘campaign opt-out’ link affects unsubscribe rates | Experiment 7403 with Grant Klembara is a FREE course courtesy of ...
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How ACE Goals Will Change How You Track The Donor Journey | Speaker Chis Mercer | NIO Summit, by NextAfter
How ACE Goals Will Change How You Track The Donor Journey | Speaker Chis Mercer | NIO Summit is a ...
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How To Increase Online Revenue by Optimizing Three Key Metrics, by NextAfter
How To Increase Online Revenue by Optimizing Three Key Metrics is a FREE course courtesy of NextAfter 1 Lesson / ...
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Pull the Goalie: Why We Need a New Approach to Generosity | Brady Josephson, by NextAfter
Pull the Goalie: Why We Need a New Approach to Generosity | Brady Josephson is a FREE course courtesy of ...
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19 Pitfalls to Avoid on Your Main Donation Page with Jon Powell and Tim Kachuriak, by NextAfter
19 Pitfalls to Avoid on Your Main Donation Page with Jon Powell and Tim Kachuriak is a FREE course courtesy ...
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Year-End Live Optimization Webinar – 2019, by NextAfter
Year-End Live Optimization Webinar – 2019 is a FREE course courtesy of NextAfter 1 Lesson / 82 Minutes / FREE ...
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Why Should I Give to You? from NextAfter
Why Should I Give to You? is FREE courtesy of NextAfter Get: Why Should I Give to You? This ground-breaking study ...
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Optimization Insider: 2018 NIO Award-Winner Soncee Partida, by NextAfter
Optimization Insider: 2018 NIO Award-Winner Soncee Partida is a FREE course courtesy of NextAfter 1 Lesson / 22 Minutes / ...
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How nonprofits can utilize Google Adwords to help fundraise, with Kristina Cutura, by NextAfter
How nonprofits can utilize Google Adwords to help fundraise, with Kristina Cutura is a FREE course courtesy of NextAfter 1 ...
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The State of Nonprofit Email Cultivation from NextAfter
The State of Nonprofit Email Cultivation is FREE courtesy of NextAfter Get: The State of Nonprofit Email Cultivation In this free ...
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Optimization Insider: Search Trends, Key Words, and more with Google’s Jamie Blomquist, by NextAfter
Optimization Insider: Search Trends, Key Words, and more with Google’s Jamie Blomquist is a FREE course courtesy of NextAfter 1 ...
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How to Optimize Your Year End Fundraising, by NextAfter
How to Optimize Your Year End Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes / ...
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Utilizing Your Donors to Tell Your Story with Lee MJ Elias, by NextAfter
Utilizing Your Donors to Tell Your Story with Lee MJ Elias is a FREE course courtesy of NextAfter 1 Lesson ...
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NextAfter – Sparkline of a Donation, by NextAfter
NextAfter – Sparkline of a Donation is a FREE course courtesy of NextAfter 1 Lesson / 3 Minutes / FREE ...
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Subject Line Worksheet: 5 Mental Levers to Increase Opens and Donations from NextAfter
Subject Line Worksheet: 5 Mental Levers to Increase Opens and Donations is FREE courtesy of NextAfter Get: Subject Line Worksheet: ...
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The Higher Ed Online Fundraising Scorecard – Research Preview with Brady Josephson, by NextAfter
The Higher Ed Online Fundraising Scorecard – Research Preview with Brady Josephson is a FREE course courtesy of NextAfter 1 ...
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Death, Taxes, and Attrition From Your Email List | Brian Davis, Active Engagement | NIO Summit 2019, by NextAfter
Death, Taxes, and Attrition From Your Email List | Brian Davis, Active Engagement | NIO Summit 2019 is a FREE ...
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Year-End Fundraising for Online Fundraisers, by NextAfter
Year-End Fundraising for Online Fundraisers is FREE courtesy of NextAfter GET: Year-End Fundraising for Online Fundraisers In this 4-session year-end ...
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Longer copy can lead to greater donations | Experiment 3793 – with Tim Kachuriak, by NextAfter
Longer copy can lead to greater donations | Experiment 3793 – with Tim Kachuriak is a FREE course courtesy of ...
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Optimizing Landing Pages: A Systematic Approach, by NextAfter
Optimizing Landing Pages: A Systematic Approach is a FREE course courtesy of NextAfter 1 Lesson / 62 Minutes / FREE ...
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Increasing Revenue by Optimizing Three Key Metrics, by NextAfter
Increasing Revenue by Optimizing Three Key Metrics is a FREE course courtesy of NextAfter 1 Lesson / 64 Minutes / ...
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How Small Organizations Can Start Lead Generation | Pasquale Gentile & Grainne Callan | NIO Summit, by NextAfter
How Small Organizations Can Start Lead Generation | Pasquale Gentile & Grainne Callan | NIO Summit is a FREE course ...
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Optimization Insider: Bart Schutz on experimenting to understand donor motivations, by NextAfter
Optimization Insider: Bart Schutz on experimenting to understand donor motivations is a FREE course courtesy of NextAfter 1 Lesson / ...
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Online Fundraising Scorecard from NextAfter
Online Fundraising Scorecard is FREE courtesy of NextAfter Get: Online Fundraising Scorecard We donated to 151 top nonprofits, documenting the entire giving ...
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Email Subject Lines: 5 Ways to Get More Opens and Donations with Jon Powell, by NextAfter
Email Subject Lines: 5 Ways to Get More Opens and Donations with Jon Powell is a FREE course courtesy of ...
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Year-End Fundraising 101 with Jon Powell and Tim Kachuriak, by NextAfter
Year-End Fundraising 101 with Jon Powell and Tim Kachuriak is a FREE course courtesy of NextAfter 1 Lesson / 62 ...
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COVID-19 Canadian Charity Fundraising Response Summary June 2020, by NextAfter
COVID-19 Canadian Charity Fundraising Response Summary June 2020 is a FREE course courtesy of NextAfter 1 Lesson / 5 Minutes ...
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How to Use Human Data to Optimize Your Teams and Transform Your Fundraising w/ Dr. Chuck Coker, by NextAfter
How to Use Human Data to Optimize Your Teams and Transform Your Fundraising w/ Dr. Chuck Coker is a FREE ...
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Google Analytics for Nonprofits with Chris Mercer – The Generosity Freakshow Podcast, by NextAfter
Google Analytics for Nonprofits with Chris Mercer – The Generosity Freakshow Podcast is a FREE course courtesy of NextAfter 1 ...
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Grow Your Donations Without Spending a Dime, by NextAfter
Grow Your Donations Without Spending a Dime is a FREE course courtesy of NextAfter 1 Lesson / 61 Minutes / ...
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NextAfterThe Wild, Wild Web (NIO Summit 2017 Opening), by NextAfter
NextAfterThe Wild, Wild Web (NIO Summit 2017 Opening) is a FREE course courtesy of NextAfter 1 Lesson / 4 Minutes ...
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10 Ways to Make Your Nonprofit Copywriting More Readable, by NextAfter
10 Ways to Make Your Nonprofit Copywriting More Readable is FREE courtesy of NextAfter GET: 10 Ways to Make Your ...
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The 2019 Online Fundraising Benchmark Report – Exclusive Preview, by NextAfter
The 2019 Online Fundraising Benchmark Report – Exclusive Preview is a FREE course courtesy of NextAfter 1 Lesson / 61 ...
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The Midlevel Donor Crisis, by NextAfter
The Midlevel Donor Crisis is a FREE course courtesy of NextAfter 1 Lesson / 61 Minutes / FREE At the ...
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Unlocking the power of noncash giving, by NextAfter
Unlocking the power of noncash giving is a FREE course courtesy of NextAfter 1 Lesson / 53 Minutes / FREE ...
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7 Proven Strategies to Optimize Your Email Appeals from NextAfter
7 Proven Strategies to Optimize Your Email Appeals is FREE courtesy of NextAfter Get: 7 Proven Strategies to Optimize Your ...
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7 Proven Methods to Acquire More Emails and Grow Your Donor Base, by NextAfter
7 Proven Methods to Acquire More Emails and Grow Your Donor Base is a FREE course courtesy of NextAfter 1 ...
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Small Change – A NextAfter Holiday Short Film, by NextAfter
Small Change – A NextAfter Holiday Short Film is a FREE course courtesy of NextAfter 1 Lesson / 4 Minutes ...
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The Year-End Donation Page with Jon Powell, by NextAfter
The Year-End Donation Page with Jon Powell is a FREE course courtesy of NextAfter 1 Lesson / 67 Minutes / ...
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6 Steps to Launching Effective Tests on Your Website, by NextAfter
6 Steps to Launching Effective Tests on Your Website is a FREE course courtesy of NextAfter 1 Lesson / 94 ...
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12 Ways to Grow Your Year-End Fundraising, by NextAfter
12 Ways to Grow Your Year-End Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 66 Minutes / ...
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April 2015 Fundraising Research Review, by NextAfter
April 2015 Fundraising Research Review is a FREE course courtesy of NextAfter 1 Lesson / 34 Minutes / FREE In ...
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Data Science and Technology for Nonprofits with Steve MacLaughlin | Optimization Insider, by NextAfter
Data Science and Technology for Nonprofits with Steve MacLaughlin | Optimization Insider is a FREE course courtesy of NextAfter 1 ...
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Don’t put a “Donate Now” button at the top of your donation page | Exp. 2107 – with Tim Kachuriak, by NextAfter
Don’t put a “Donate Now” button at the top of your donation page | Exp. 2107 – with Tim Kachuriak ...
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Ask Me Anything About Online Fundraising with NextAfter, by NextAfter
Ask Me Anything About Online Fundraising with NextAfter is a FREE course courtesy of NextAfter 1 Lesson / 76 Minutes ...
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How additional copy on a donation page can affect conversions | Experiment 111 with Tim Kachuriak, by NextAfter
How additional copy on a donation page can affect conversions | Experiment 111 with Tim Kachuriak is a FREE course ...
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Year-End Fundraising Email Timeline, by NextAfter
Year-End Fundraising Email Timeline is FREE courtesy of NextAfter GET: Year-End Fundraising Email Timeline There is no exact formula to ...
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Nonprofit Storytelling Science with David JP Phillips | Optimization Insider, by NextAfter
Nonprofit Storytelling Science with David JP Phillips | Optimization Insider is a FREE course courtesy of NextAfter 1 Lesson / ...
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4 A/B Tests to Improve Your Nonprofit Value Proposition, by NextAfter
4 A/B Tests to Improve Your Nonprofit Value Proposition is FREE courtesy of NextAfter GET: 4 A/B Tests to Improve ...
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6 Proven Strategies to Optimize Your Email Appeals, by NextAfter
6 Proven Strategies to Optimize Your Email Appeals is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes ...
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13 Proven Ways to Improve Your Nonprofit Landing Pages, by NextAfter
13 Proven Ways to Improve Your Nonprofit Landing Pages is a FREE course courtesy of NextAfter 1 Lesson / 59 ...
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Write a More Effective Year-End Email Appeal | with Jon Powell, Tim Kachuriak, and Kevin Peters, by NextAfter
Write a More Effective Year-End Email Appeal | with Jon Powell, Tim Kachuriak, and Kevin Peters is a FREE course ...
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The Surprisingly Simple Secret to a Successful Email Welcome Series with Courtney Gaines, by NextAfter
The Surprisingly Simple Secret to a Successful Email Welcome Series with Courtney Gaines is a FREE course courtesy of NextAfter ...
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Additional copy could lift your donations| Experiment 6623 – with Tim Kachuriak, by NextAfter
Additional copy could lift your donations| Experiment 6623 – with Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...
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7 Ways to Reduce Friction and Increase Donations, by NextAfter
7 Ways to Reduce Friction and Increase Donations is a FREE course courtesy of NextAfter 1 Lesson / 6 Minutes ...
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5 Fundraising Ideas from the Best New Fundraising Research with Brady Josephson, by NextAfter
5 Fundraising Ideas from the Best New Fundraising Research with Brady Josephson is a FREE course courtesy of NextAfter 1 ...
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Discover a Collection of Templates, Tools, and Checklists to Grow Your Online Fundraising, by NextAfter
Discover a Collection of Templates, Tools, and Checklists to Grow Your Online Fundraising is FREE courtesy of NextAfter GET: Discover ...
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Optimize Your Team and Improve Your Results Using Human Data from NextAfter
Optimize Your Team and Improve Your Results Using Human Data is FREE courtesy of NextAfter Get: Optimize Your Team and ...
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Turning Likes Into Donors and Dollars, by NextAfter
Turning Likes Into Donors and Dollars is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes / FREE ...
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Boost Your Giving Tuesday Revenue Using Content Marketing, by NextAfter
Boost Your Giving Tuesday Revenue Using Content Marketing is a FREE course courtesy of NextAfter 1 Lesson / 71 Minutes ...
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Turning Likes Into Donors: The Definitive Guide to Facebook Advertising for Nonprofits from NextAfter
Turning Likes Into Donors: The Definitive Guide to Facebook Advertising for Nonprofits is FREE courtesy of NextAfter Get: Turning Likes ...
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Optimization Insider: 2018 NIO Award Winner Dan Reed, by NextAfter
Optimization Insider: 2018 NIO Award Winner Dan Reed is a FREE course courtesy of NextAfter 1 Lesson / 19 Minutes ...
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Opportunities For Nonprofits In The Hispanic Community | Stacie De Aramas & Ivan Leon | NIO Summit, by NextAfter
Opportunities For Nonprofits In The Hispanic Community | Stacie De Aramas & Ivan Leon | NIO Summit is a FREE ...
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An empathetic email message can lead to more donations | Experiment 616 – with Tim Kachuriak, by NextAfter
An empathetic email message can lead to more donations | Experiment 616 – with Tim Kachuriak is a FREE course ...
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