NextAfter
NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
The NextAfter Institute is the training arm of NextAfter. It exists to equip you – a nonprofit fundraiser and digital marketer – with original research, evidence-backed resources, and data-driven training to better understand your donors and why they give, so you can raise more money online to fund your life-changing work.
See the NextAfter Blog for the latest trends and tips!
Generosity Freakshow
Generosity Freakshow The Generosity Freakshow by NextAfter is a podcast that takes a 360-degree look at generosity and the ‘freaks’ ...
5 Fundraising Ideas from the Best New Fundraising Research with Brady Josephson, by NextAfter
5 Fundraising Ideas from the Best New Fundraising Research with Brady Josephson is a FREE course courtesy of NextAfter 1 ...
Online Fundraising Tips from For-Profit Leaders, by NextAfter
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Using Surveys To Build Better Donor Relationships | Adrian Sargeant | NIO Summit 2019, by NextAfter
Using Surveys To Build Better Donor Relationships | Adrian Sargeant | NIO Summit 2019 is a FREE course courtesy of ...
Why Should I Give to You? from NextAfter
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7 Proven Methods to Acquire More Emails and Grow Your Donor Base, by NextAfter
7 Proven Methods to Acquire More Emails and Grow Your Donor Base is a FREE course courtesy of NextAfter 1 ...
Nonprofit Storytelling Science with David JP Phillips | Optimization Insider, by NextAfter
Nonprofit Storytelling Science with David JP Phillips | Optimization Insider is a FREE course courtesy of NextAfter 1 Lesson / ...
Online Fundraising Scorecard from NextAfter
Online Fundraising Scorecard is FREE courtesy of NextAfter Get: Online Fundraising Scorecard We donated to 151 top nonprofits, documenting the ...
Inside the Online Fundraising Scorecard, by NextAfter
Inside the Online Fundraising Scorecard is a FREE course courtesy of NextAfter 1 Lesson / 48 Minutes / FREE Look ...
A Proven Formula To Optimize Your Email Campaigns, by NextAfter
A Proven Formula To Optimize Your Email Campaigns is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes ...
5 Ways Your Donation Page Could Be Failing Your Donors with Nathan Hill from NextAfter, by NextAfter
5 Ways Your Donation Page Could Be Failing Your Donors with Nathan Hill from NextAfter is a FREE course courtesy ...
The Higher Ed Online Fundraising Scorecard – Research Preview with Brady Josephson, by NextAfter
The Higher Ed Online Fundraising Scorecard – Research Preview with Brady Josephson is a FREE course courtesy of NextAfter 1 ...
Intro to Online Fundraising Optimization, by NextAfter
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8 Year End Fundraising Emails You Need to Send This Year, by NextAfter
8 Year End Fundraising Emails You Need to Send This Year is a FREE course courtesy of NextAfter 1 Lesson ...
How a ‘campaign opt-out’ link affects unsubscribe rates | Experiment 7403 with Grant Klembara, by NextAfter
How a ‘campaign opt-out’ link affects unsubscribe rates | Experiment 7403 with Grant Klembara is a FREE course courtesy of ...
Campaign Donation Page Guide from NextAfter
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Experiment Validator from NextAfter
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Fundraising With Purpose, by NextAfter
Fundraising With Purpose is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes / FREE Nonprofit marketers and ...
6 Fundraising Hacks That You Can Use to Grow Revenue This Year, by NextAfter
6 Fundraising Hacks That You Can Use to Grow Revenue This Year is a FREE course courtesy of NextAfter 1 ...
Optimization Insider: Bart Schutz on experimenting to understand donor motivations, by NextAfter
Optimization Insider: Bart Schutz on experimenting to understand donor motivations is a FREE course courtesy of NextAfter 1 Lesson / ...
The Anatomy of an Effective Email Appeal, by NextAfter
The Anatomy of an Effective Email Appeal is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes / ...
Pull the Goalie: Why We Need a New Approach to Generosity | Brady Josephson, by NextAfter
Pull the Goalie: Why We Need a New Approach to Generosity | Brady Josephson is a FREE course courtesy of ...
Identifying and Eliminating Friction on Your Landing Pages, by NextAfter
Identifying and Eliminating Friction on Your Landing Pages is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes ...
13 Ways to Improve Your Email Acquisition Pages, by NextAfter
13 Ways to Improve Your Email Acquisition Pages is a FREE course courtesy of NextAfter 1 Lesson / 2 Minutes ...
How Small Organizations Can Start Lead Generation | Pasquale Gentile & Grainne Callan | NIO Summit, by NextAfter
How Small Organizations Can Start Lead Generation | Pasquale Gentile & Grainne Callan | NIO Summit is a FREE course ...
How Has COVID 19 Impacted Online Fundraising? with Tim Kachuriak of NextAfter, by NextAfter
How Has COVID 19 Impacted Online Fundraising? with Tim Kachuriak of NextAfter is a FREE course courtesy of NextAfter 1 ...
Why Generosity Is Stuck | An Interview with Ray Gary at NIO Summit 2019, by NextAfter
Why Generosity Is Stuck | An Interview with Ray Gary at NIO Summit 2019 is a FREE course courtesy of ...
10 Essential Strategies Proven to Grow Your Online Fundraising in 2019, by NextAfter
10 Essential Strategies Proven to Grow Your Online Fundraising in 2019 is a FREE course courtesy of NextAfter 1 Lesson ...
Donor Acquisition: A Proven 4-Step Model to Acquire New Donors, by NextAfter
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The Year-End Donation Page with Jon Powell, by NextAfter
The Year-End Donation Page with Jon Powell is a FREE course courtesy of NextAfter 1 Lesson / 67 Minutes / ...
7 Ways to Reduce Friction and Increase Donations, by NextAfter
7 Ways to Reduce Friction and Increase Donations is a FREE course courtesy of NextAfter 1 Lesson / 6 Minutes ...
7 Proven Strategies to Optimize Your Email Appeals from NextAfter
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Optimizing Landing Pages: A Systematic Approach, by NextAfter
Optimizing Landing Pages: A Systematic Approach is a FREE course courtesy of NextAfter 1 Lesson / 62 Minutes / FREE ...
Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak, by NextAfter
Cracking the Code of Facebook Fundraising with Jon Powell and Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...
Turning Likes Into Donors and Dollars, by NextAfter
Turning Likes Into Donors and Dollars is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes / FREE ...
Optimization Insider: Peep Laja on testing to solve problems, by NextAfter
Optimization Insider: Peep Laja on testing to solve problems is a FREE course courtesy of NextAfter 1 Lesson / 8 ...
How multichannel cultivation impacts year end giving | Experiment 6404 – with Tim Kachuriak, by NextAfter
How multichannel cultivation impacts year end giving | Experiment 6404 – with Tim Kachuriak is a FREE course courtesy of ...
Data Science and Technology for Nonprofits with Steve MacLaughlin | Optimization Insider, by NextAfter
Data Science and Technology for Nonprofits with Steve MacLaughlin | Optimization Insider is a FREE course courtesy of NextAfter 1 ...
Essential Fundraising Lessons We Learned Through Failure, by NextAfter
Essential Fundraising Lessons We Learned Through Failure is a FREE course courtesy of NextAfter 1 Lesson / 50 Minutes / ...
6 Proven Strategies to Optimize Your Email Appeals, by NextAfter
6 Proven Strategies to Optimize Your Email Appeals is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes ...
Death, Taxes, and Attrition From Your Email List | Brian Davis, Active Engagement | NIO Summit 2019, by NextAfter
Death, Taxes, and Attrition From Your Email List | Brian Davis, Active Engagement | NIO Summit 2019 is a FREE ...
How to Write Your Nonprofit Value Proposition, by NextAfter
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The Mid-Level Donor Crisis from NextAfter
The Mid-Level Donor Crisis is FREE courtesy of NextAfter Get: The Mid-Level Donor Crisis After making $1000 to $5000 donations ...
Optimization Insider: You won’t reach new people unless you test new things, by NextAfter
Optimization Insider: You won’t reach new people unless you test new things is a FREE course courtesy of NextAfter 1 ...
Webinar: Cultivate Your Donors Without Sending More Appeals, by NextAfter
Webinar: Cultivate Your Donors Without Sending More Appeals is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes ...
The Canadian Online Fundraising Scorecard with Brady Josephson, by NextAfter
The Canadian Online Fundraising Scorecard with Brady Josephson is a FREE course courtesy of NextAfter 1 Lesson / 65 Minutes ...
Maximize Your Online Fundraising During the Last Week of the Year, by NextAfter
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10 Ways to Make Your Nonprofit Copywriting More Readable, by NextAfter
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Grow Your Revenue Without Asking For Money, by NextAfter
Grow Your Revenue Without Asking For Money is a FREE course courtesy of NextAfter 1 Lesson / 48 Minutes / ...
Unlocking the Power of Non-Cash Giving, by NextAfter
Unlocking the Power of Non-Cash Giving is a FREE course courtesy of NextAfter 1 Lesson / 53 Minutes / FREE ...
Why Should I Give To You? Inside the Nonprofit Value Proposition Index, by NextAfter
Why Should I Give To You? Inside the Nonprofit Value Proposition Index is a FREE course courtesy of NextAfter 1 ...
Failing Forward, by NextAfter
Failing Forward is a FREE course courtesy of NextAfter 1 Lesson / 50 Minutes / FREE We like talking about ...
Google Analytics for Nonprofits with Chris Mercer – The Generosity Freakshow Podcast, by NextAfter
Google Analytics for Nonprofits with Chris Mercer – The Generosity Freakshow Podcast is a FREE course courtesy of NextAfter 1 ...
How longer, narrative-driven copy can drive conversion | Experiment 4401 with Tim Kachuriak, by NextAfter
How longer, narrative-driven copy can drive conversion | Experiment 4401 with Tim Kachuriak is a FREE course courtesy of NextAfter ...
Understanding and Influencing the Motivation of Your Donors – June 2015, by NextAfter
Understanding and Influencing the Motivation of Your Donors – June 2015 is a FREE course courtesy of NextAfter 1 Lesson ...
Optimization Insider: Search Trends, Key Words, and more with Google’s Jamie Blomquist, by NextAfter
Optimization Insider: Search Trends, Key Words, and more with Google’s Jamie Blomquist is a FREE course courtesy of NextAfter 1 ...
Unlocking the power of noncash giving, by NextAfter
Unlocking the power of noncash giving is a FREE course courtesy of NextAfter 1 Lesson / 53 Minutes / FREE ...
What Works in Online Fundraising, by NextAfter
What Works in Online Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes / FREE Look ...
Opportunities For Nonprofits In The Hispanic Community | Stacie De Aramas & Ivan Leon | NIO Summit, by NextAfter
Opportunities For Nonprofits In The Hispanic Community | Stacie De Aramas & Ivan Leon | NIO Summit is a FREE ...
10 Years of Decoding What Works in Online Fundraising, by NextAfter
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Online Fundraising Benchmark Report – (FCORM) from NextAfter
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5 Secrets Your Direct Mail Agency Doesn’t Want You to Know, by NextAfter
5 Secrets Your Direct Mail Agency Doesn’t Want You to Know is a FREE course courtesy of NextAfter 1 Lesson ...
Subject Line Heuristic Guide from NextAfter
Subject Line Heuristic Guide is FREE courtesy of NextAfter Get: Subject Line Heuristic Guide This email subject line heuristic will ...
Don’t put a “Donate Now” button at the top of your donation page | Exp. 2107 – with Tim Kachuriak, by NextAfter
Don’t put a “Donate Now” button at the top of your donation page | Exp. 2107 – with Tim Kachuriak ...
Cracking the Code of Facebook Fundraising, by NextAfter
Cracking the Code of Facebook Fundraising is a FREE course courtesy of NextAfter 1 Lesson / 68 Minutes / FREE ...
The Midlevel Donor Crisis, by NextAfter
The Midlevel Donor Crisis is a FREE course courtesy of NextAfter 1 Lesson / 61 Minutes / FREE At the ...
How to Use Human Data to Optimize Your Teams and Transform Your Fundraising w/ Dr. Chuck Coker, by NextAfter
How to Use Human Data to Optimize Your Teams and Transform Your Fundraising w/ Dr. Chuck Coker is a FREE ...
19 Pitfalls to Avoid on Your Main Donation Page with Jon Powell and Tim Kachuriak, by NextAfter
19 Pitfalls to Avoid on Your Main Donation Page with Jon Powell and Tim Kachuriak is a FREE course courtesy ...
Year-End Fundraising for Online Fundraisers, by NextAfter
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Increasing Revenue by Optimizing Three Key Metrics, by NextAfter
Increasing Revenue by Optimizing Three Key Metrics is a FREE course courtesy of NextAfter 1 Lesson / 64 Minutes / ...
Developing A Culture Of Optimization And Testing | Speakers Eric Allen & Jeff Giddens | NIO Summit, by NextAfter
Developing A Culture Of Optimization And Testing | Speakers Eric Allen & Jeff Giddens | NIO Summit is a FREE ...
Discover a Collection of Templates, Tools, and Checklists to Grow Your Online Fundraising, by NextAfter
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Copywriting, Bohemian Rhapsody, and Apology Emails | Joshua Tijerina and Amy Harrison | NIO Summit, by NextAfter
Copywriting, Bohemian Rhapsody, and Apology Emails | Joshua Tijerina and Amy Harrison | NIO Summit is a FREE course courtesy ...
The State of Nonprofit Email Cultivation from NextAfter
The State of Nonprofit Email Cultivation is FREE courtesy of NextAfter Get: The State of Nonprofit Email Cultivation In this ...
Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak, by NextAfter
Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak is a FREE course courtesy of ...
Grow Your Donations Without Spending a Dime, by NextAfter
Grow Your Donations Without Spending a Dime is a FREE course courtesy of NextAfter 1 Lesson / 61 Minutes / ...
Year-End Fundraising Email Timeline, by NextAfter
Year-End Fundraising Email Timeline is FREE courtesy of NextAfter GET: Year-End Fundraising Email Timeline There is no exact formula to ...
How 119 Nonprofits Use Multichannel Fundraising to Communicate with New Donors with Brady Josephson, by NextAfter
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The 2016 Year-End Live Optimization Broadcast, by NextAfter
The 2016 Year-End Live Optimization Broadcast is a FREE course courtesy of NextAfter 1 Lesson / 62 Minutes / FREE ...
The Mid-Level Donor Crisis | What We Learned From Making Mid-Level Gifts to 37 Organizations, by NextAfter
The Mid-Level Donor Crisis | What We Learned From Making Mid-Level Gifts to 37 Organizations is a FREE course courtesy ...
How To Increase Online Revenue by Optimizing Three Key Metrics, by NextAfter
How To Increase Online Revenue by Optimizing Three Key Metrics is a FREE course courtesy of NextAfter 1 Lesson / ...
Turning Facebook Likes Into Donors | Online Course Preview | Tim Kachuriak and Jon Powell, by NextAfter
Turning Facebook Likes Into Donors | Online Course Preview | Tim Kachuriak and Jon Powell is a FREE course courtesy ...
The Nonprofit Optimization Guide from NextAfter
The Nonprofit Optimization Guide is FREE courtesy of NextAfter Get: The Nonprofit Optimization Guide And after conducting over 800 online ...
Canadian Online Fundraising Scorecard from NextAfter
Canadian Online Fundraising Scorecard is FREE courtesy of NextAfter Get: Canadian Online Fundraising Scorecard The Canadian Online Fundraising Scorecard is ...
Videos are killing your donations | Experiment 3970 – with Tim Kachuriak, by NextAfter
Videos are killing your donations | Experiment 3970 – with Tim Kachuriak is a FREE course courtesy of NextAfter 1 ...
Why Should Hispanics Give to You? with Ivan Leon of Kerux Group, by NextAfter
Why Should Hispanics Give to You? with Ivan Leon of Kerux Group is a FREE course courtesy of NextAfter 1 ...
The State of Nonprofit Donation Pages with Brady Josephson, by NextAfter
The State of Nonprofit Donation Pages with Brady Josephson is a FREE course courtesy of NextAfter 1 Lesson / 93 ...
Facebook Advertising Analysis Worksheet from NextAfter
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How nonprofits can utilize Google Adwords to help fundraise, with Kristina Cutura, by NextAfter
How nonprofits can utilize Google Adwords to help fundraise, with Kristina Cutura is a FREE course courtesy of NextAfter 1 ...
Email Subject Lines: 5 Ways to Get More Opens and Donations with Jon Powell, by NextAfter
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The Nonprofit Recurring Giving Benchmark Study, by NextAfter
The Nonprofit Recurring Giving Benchmark Study is a FREE course courtesy of NextAfter 1 Lesson / 60 Minutes / FREE ...
7 Ways That Empathy Can Grow Your Donor File, by NextAfter
7 Ways That Empathy Can Grow Your Donor File is a FREE course courtesy of NextAfter 1 Lesson / 60 ...
The Higher Ed Online Fundraising Scorecard from NextAfter
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Acquire more emails using an exit-intent offer | Experiment 6029 – with Tim Kachuriak, by NextAfter
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Year-End Live Optimization Webinar – 2019, by NextAfter
Year-End Live Optimization Webinar – 2019 is a FREE course courtesy of NextAfter 1 Lesson / 82 Minutes / FREE ...
The State of Nonprofit Donation Pages, by NextAfter
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Cultivating Deeper Community With Donors | NIO Summit | Ellica Church & Kathryn Carpenter, by NextAfter
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5 Deal-Breaking Questions to Ask When Choosing a New Donation Page Tool from NextAfter
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How Does Your Direct Mail Program Stack Up to the Rest?, by NextAfter
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Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner, by NextAfter
Creating Deeper Connections with Subscribers and Donors | Dan Whiting | NIO Summit Award Winner is a FREE course courtesy ...
Email Acquisition Landing Page Guide from NextAfter
Email Acquisition Landing Page Guide is FREE courtesy of NextAfter Get: Email Acquisition Landing Page Guide After analyzing 80+ nonprofit ...
