How nonprofits can best use the custom event feature in Google Analytics is FREE courtesy of Yeeboo Digital
1 Lesson / 7 Minutes / FREE
You may not realize this, but you can use Google Analytics to capture specific events.
In fact, when you track your website’s traffic with Google Analytics, there are already a handful of built-in event types that come with it by default. These include Pageview Events (when someone visits a page on your site), Social Media Interactions (such as when someone clicks on a Facebook ad), and more. But what if you want even more granular data? For example, what if you want to know how many people clicked on a particular link within one hour after seeing an email campaign? Or how many people visited your website from Facebook. This is where you can customize Google Analytics events —and why nonprofits should use them!
Record Donations with an Event
In order to create a successful non-profit, it is important to understand how to convert website visitors into donors. Conversion events are an important way of tracking these and can be easily set up in Google Analytics. In this post, we will outline the steps necessary to create conversion events for donations in Google Analytics. 1. Create a Conversion Event: The first step is to create a conversion event in Google Analytics. This can be done by going to the Admin section and clicking on ‘Create new Conversion’. You will then need to specify the type of conversion you are tracking (in our case, donation) and provide a name and description for the event. 2. Add Data Layer Values: The next step is to add data layer values for the purchase amount and donation value. This can be done by adding code similar to the following into your website’s header file: ga(‘create’, ‘donation_event’, {‘donation_amount’: $ Donation Amount,‘donation_value’: $ Donation Value}); 3. Add Event Tracking Code: The final step is to add the event tracking code onto your donation form or button.
