How should Google Analytics data influence your nonprofit fundraising? is FREE courtesy of Yeeboo Digital
1 Lesson / 12 Minutes / FREE
Are you a nonprofit looking to optimize your fundraising efforts?
You have likely heard that you can use Google Analytics to measure the effectiveness of your online fundraising campaigns. But unless you take into account the right metrics, it’s easy for even the best-designed website or campaign pages to fall flat.
So today the Yeeboo Digital team is going to help clarify how nonprofits can use Google Analytics data to improve their results.
The first step in using Google Analytics to inform your fundraising is establishing goals for your account.
So what makes a good nonprofit fundraising goal? First off, make sure it’s specific enough that it can actually be measured (i.e., if someone doesn’t know how many signups or donations are needed by year-end in order for their organization’s budget proposal to succeed).
