Nonprofits, feeling in the dark about Google Analytics? is FREE courtesy of Yeeboo Digital
1 Lesson / 33 Minutes / FREE
Yeeboo Digital founder Erik Rubadeau and Manager of Digital Marketing Services Trevor Ryckman gave us a quick honest conversation about how to make Google Analytics a useful tool for your nonprofit.
Google Analytics is a powerful tool that nonprofits use to help them better understand their audience and the performance of their website.
Below are some of the most common ways nonprofits use Google Analytics:
– Site content: How many people are coming to your website, what pages they’re viewing, how long they stay and more.
– Universe of people coming to our site: What are the most popular pieces of content on our site? What is our traffic like over time? Who are our most engaged readers?
– Ecommerce piece: Coming to site and then transacting (purchasing an item).
– Where do donors come from? Where do people find us online? What’s the most effective way for us to advertise ourselves?
