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MarketSmart's innovative products and services use Internet tracking technologies to help fundraisers focus on the donors that are most likely to support their organizations with large, major or legacy gifts. In 2013, Greg coined the phrase "Engagement Fundraising" to encapsulate his breakthrough fundraising formula for achieving extraordinary results.

Greg WarnerGreg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more money more efficiently.

(As an Amazon Associate, Nonprofit.Courses earns from qualifying purchases.)

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How to Plan for a Capital Campaign in 3 Simple Steps, by MarketSmart

How to Plan for a Capital Campaign in 3 Simple Steps is FREE courtesy of MarketSmart Get: How to Plan ...
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How to Qualify Major and Legacy Gift Prospects with Predictive Analytics and Donor Surveys, by MarketSmart

How to Qualify Major and Legacy Gift Prospects with Predictive Analytics and Donor Surveys is FREE courtesy of MarketSmart Get: ...
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Major Gift Motivator, by MarketSmart

Major Gift Motivator is FREE courtesy of MarketSmart Get: Major Gift Motivator Get the book! Feeling like your job is ...
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Top 10 Free Resources, by MarketSmart

Top 10 Free Resources is FREE courtesy of MarketSmart Get: Top 10 Free Resources NEARLY TEN YEARS AGO I MADE ...
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Fundraising Report Card, by MarketSmart

Fundraising Report Card is FREE courtesy of MarketSmart Get: Fundraising Report Card Simple Fundraising Analytics for Nonprofits Enhance your fundraising ...
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What if you knew exactly which words would inspire your donors to carry out more planned giving? by MarketSmart

What if you knew exactly which words would inspire your donors to carry out more planned giving? is FREE courtesy ...
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INSIDE THE MIND WHITEPAPER, by MarketSmart

INSIDE THE MIND WHITEPAPER is FREE courtesy of MarketSmart Get: INSIDE THE MIND WHITEPAPER Download our eBook highlighting Russell James, ...
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WORDS THAT WORK 2: THE PHRASES THAT ENCOURAGE PLANNED GIVING, by MarketSmart

WORDS THAT WORK 2: THE PHRASES THAT ENCOURAGE PLANNED GIVING is FREE courtesy of MarketSmart Get: WORDS THAT WORK 2: ...
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VISUAL PLANNED GIVING EBOOK, by MarketSmart

VISUAL PLANNED GIVING EBOOK is FREE courtesy of MarketSmart Get: VISUAL PLANNED GIVING EBOOK ARE YOU LOOKING FOR THE ULTIMATE ...
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HOW TO GENERATE MORE PLANNED GIFTS WITH LESS MONEY AND REDUCED RESOURCES EBOOK, by MarketSmart

HOW TO GENERATE MORE PLANNED GIFTS WITH LESS MONEY AND REDUCED RESOURCES EBOOK is FREE courtesy of MarketSmart Get: HOW ...
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WORDS THAT WORK, by MarketSmart

WORDS THAT WORK is FREE courtesy of MarketSmart Get: WORDS THAT WORK What if you knew exactly which words would ...
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FUNDRAISING IS BROKEN, by MarketSmart

FUNDRAISING IS BROKEN is FREE courtesy of MarketSmart Get: FUNDRAISING IS BROKEN What if you could lower your fundraising costs ...
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COPYWRITING BASICS FOR LEGACY GIVING WEBSITES, by MarketSmart

COPYWRITING BASICS FOR LEGACY GIVING WEBSITES is FREE courtesy of MarketSmart Get: COPYWRITING BASICS FOR LEGACY GIVING WEBSITES See more ...
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ARE YOU READY FOR A CAPITAL CAMPAIGN?, by MarketSmart

ARE YOU READY FOR A CAPITAL CAMPAIGN? is FREE courtesy of MarketSmart Get: ARE YOU READY FOR A CAPITAL CAMPAIGN? ...
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WILLS THAT WON’T, by MarketSmart

WILLS THAT WON’T is FREE courtesy of MarketSmart Get: WILLS THAT WON’T Download our eBook to learn what a smart ...
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WILL-WRITING TOOLS AS A COMPONENT OF AN INTEGRATED LEGACY MARKETING PROGRAM, by MarketSmart

WILL-WRITING TOOLS AS A COMPONENT OF AN INTEGRATED LEGACY MARKETING PROGRAM is FREE courtesy of MarketSmart Get: WILL-WRITING TOOLS AS ...
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WHAT YOU NEED TO KNOW ABOUT DONOR-ADVISED FUNDS (DAFS) IN 2020, by MarketSmart

WHAT YOU NEED TO KNOW ABOUT DONOR-ADVISED FUNDS (DAFS) IN 2020 is FREE courtesy of MarketSmart Get: WHAT YOU NEED ...
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WEBINAR: HOW TO QUALIFY MAJOR AND LEGACY GIFT PROSPECTS WITH PREDICTIVE ANALYTICS AND DONOR SURVEYS, by MarketSmart

WEBINAR: HOW TO QUALIFY MAJOR AND LEGACY GIFT PROSPECTS WITH PREDICTIVE ANALYTICS AND DONOR SURVEYS is FREE courtesy of MarketSmart ...
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WEBINAR: DR. RUSSELL JAMES, by MarketSmart

WEBINAR: DR. RUSSELL JAMES is FREE courtesy of MarketSmart Get: WEBINAR: DR. RUSSELL JAMES THE WAY FORWARD WEBINAR SERIES Science-based ...
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UNLOCKING MEGA GIFTS – HOW FAITH BASED ORGANIZATIONS SURFACE 6 AND 7 FIGURE CURRENT GIFTS FROM ASSETS NOT CASH, by MarketSmart

UNLOCKING MEGA GIFTS – HOW FAITH BASED ORGANIZATIONS SURFACE 6 AND 7 FIGURE CURRENT GIFTS FROM ASSETS NOT CASH is ...
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INSIDE THE MIND OF YOUR MAJOR DONOR: THE SCIENCE BEHIND MAJOR GIVING AND PHILANTHROPY, by MarketSmart

INSIDE THE MIND OF YOUR MAJOR DONOR: THE SCIENCE BEHIND MAJOR GIVING AND PHILANTHROPY is FREE courtesy of MarketSmart Get: ...
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HOW TO USE DONOR SURVEYS TO RAISE MORE MONEY, by MarketSmart

HOW TO USE DONOR SURVEYS TO RAISE MORE MONEY is FREE courtesy of MarketSmart Get: HOW TO USE DONOR SURVEYS ...
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HOW TO THINK ABOUT MAJOR GIFTS, SO YOU’LL GET MORE OF THEM, by MarketSmart

HOW TO THINK ABOUT MAJOR GIFTS, SO YOU’LL GET MORE OF THEM is FREE courtesy of MarketSmart Get: HOW TO ...
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HOW TO PROJECT YOUR PLANNED GIFT POTENTIAL FOR HIGHER EDUCATION, by MarketSmart

HOW TO PROJECT YOUR PLANNED GIFT POTENTIAL FOR HIGHER EDUCATION is FREE courtesy of MarketSmart Get: HOW TO PROJECT YOUR ...
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HOW TO PROJECT YOUR PLANNED GIFT POTENTIAL FOR DISEASE RESEARCH ORGANIZATIONS, by MarketSmart

HOW TO PROJECT YOUR PLANNED GIFT POTENTIAL FOR DISEASE RESEARCH ORGANIZATIONS is FREE courtesy of MarketSmart Get: HOW TO PROJECT ...
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HOW TO MARKET QUALIFIED CHARITABLE DISTRIBUTIONS (QCDS), by MarketSmart

HOW TO MARKET QUALIFIED CHARITABLE DISTRIBUTIONS (QCDS) is FREE courtesy of MarketSmart Get: HOW TO MARKET QUALIFIED CHARITABLE DISTRIBUTIONS (QCDS) ...
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HOW TO LAND MEETINGS WEBINAR, by MarketSmart

HOW TO LAND MEETINGS WEBINAR is FREE courtesy of MarketSmart Get: HOW TO LAND MEETINGS WEBINAR Jerold Panas used to ...
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HOW TO GENERATE MORE PLANNED GIFTS WITH LESS MONEY AND REDUCED RESOURCES: AN INTRODUCTION TO ENGAGEMENT FUNDRAISING PRINCIPLES AND TACTICS THAT REALLY WORK, by MarketSmart

HOW TO GENERATE MORE PLANNED GIFTS WITH LESS MONEY AND REDUCED RESOURCES: AN INTRODUCTION TO ENGAGEMENT FUNDRAISING PRINCIPLES AND TACTICS ...
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HOW TO ASK FOR MAJOR GIFTS…WITH THE DONOR’S PERMISSION, by MarketSmart

HOW TO ASK FOR MAJOR GIFTS…WITH THE DONOR’S PERMISSION is FREE courtesy of MarketSmart Get: HOW TO ASK FOR MAJOR ...
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HOW TO ASK FOR MAJOR GIFTS…WITH THE DONOR’S PERMISSION, by MarketSmart

HOW TO ASK FOR MAJOR GIFTS…WITH THE DONOR’S PERMISSION is FREE courtesy of MarketSmart Get: HOW TO ASK FOR MAJOR ...
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HOW TO ACHIEVE PLANNED GIVING SUCCESS ONLINE: REAL WORLD EXAMPLES THAT WILL GET YOU EXCITED ABOUT YOUR PROGRAM’S POTENTIAL, by MarketSmart

HOW TO ACHIEVE PLANNED GIVING SUCCESS ONLINE: REAL WORLD EXAMPLES THAT WILL GET YOU EXCITED ABOUT YOUR PROGRAM’S POTENTIAL is ...
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HOW COLLEGES AND UNIVERSITIES ARE USING DONOR SURVEYS TO RAISE MORE MAJOR GIFTS AND PLANNED GIFTS, by MarketSmart

HOW COLLEGES AND UNIVERSITIES ARE USING DONOR SURVEYS TO RAISE MORE MAJOR GIFTS AND PLANNED GIFTS is FREE courtesy of ...
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FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT, by MarketSmart

FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT is FREE courtesy of MarketSmart Get: FUNDRAISING CLIMATE CHANGE AND ...
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FACING FUNDRAISING CHALLENGES RESULTING FROM THE COVID-19 CRISIS, by MarketSmart

FACING FUNDRAISING CHALLENGES RESULTING FROM THE COVID-19 CRISIS is FREE courtesy of MarketSmart Get: FACING FUNDRAISING CHALLENGES RESULTING FROM THE ...
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HOW TO SOLICIT MAJOR GIFTS OF ASSETS… VIRTUALLY, by MarketSmart

HOW TO SOLICIT MAJOR GIFTS OF ASSETS… VIRTUALLY is FREE courtesy of MarketSmart Get: HOW TO SOLICIT MAJOR GIFTS OF ...
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51% OF FUNDRAISERS PLAN TO LEAVE THEIR JOBS BY 2021. HERE’S WHAT YOU NEED TO KNOW, by MarketSmart

51% OF FUNDRAISERS PLAN TO LEAVE THEIR JOBS BY 2021. HERE’S WHAT YOU NEED TO KNOW. is FREE courtesy of ...
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2020 MAJOR GIFT BENCHMARK STUDY KEY FINDINGS WEBINAR, by MarketSmart

2020 MAJOR GIFT BENCHMARK STUDY KEY FINDINGS WEBINAR is FREE courtesy of MarketSmart Get: 2020 MAJOR GIFT BENCHMARK STUDY KEY ...
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TURN MYTHS INTO GIFTS: 10 PARADIGMS YOU NEED TO SHATTER TO POWER UP YOUR LEGACY GIVING, by MarketSmart

TURN MYTHS INTO GIFTS: 10 PARADIGMS YOU NEED TO SHATTER TO POWER UP YOUR LEGACY GIVING is FREE courtesy of ...
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THE ULTIMATE HOW-TO-GUIDE FOR CONDUCTING NONPROFIT DONOR SURVEYS, by MarketSmart

THE ULTIMATE HOW-TO-GUIDE FOR CONDUCTING NONPROFIT DONOR SURVEYS is FREE courtesy of MarketSmart Get: THE ULTIMATE HOW-TO-GUIDE FOR CONDUCTING NONPROFIT ...
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THE ULTIMATE GUIDE TO WRITING MAJOR DONOR LETTERS, by MarketSmart

THE ULTIMATE GUIDE TO WRITING MAJOR DONOR LETTERS is FREE courtesy of MarketSmart Get: THE ULTIMATE GUIDE TO WRITING MAJOR ...
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DR. RUSSELL JAMES’ CHARITABLE GIFT PLANNING ECOURSE, by MarketSmart

DR. RUSSELL JAMES’ CHARITABLE GIFT PLANNING ECOURSE is FREE courtesy of MarketSmart Get: DR. RUSSELL JAMES’ CHARITABLE GIFT PLANNING ECOURSE ...
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A DECADE OF MILLION DOLLAR BEQUESTS IN REVIEW, by MarketSmart

A DECADE OF MILLION DOLLAR BEQUESTS IN REVIEW is FREE courtesy of MarketSmart Get: A DECADE OF MILLION DOLLAR BEQUESTS ...
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WHAT YOU NEED TO KNOW ABOUT ONLINE WILL-WRITING TOOLS, by MarketSmart

WHAT YOU NEED TO KNOW ABOUT ONLINE WILL-WRITING TOOLS is FREE courtesy of MarketSmart Get: WHAT YOU NEED TO KNOW ...
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TOP 10 TIPS FOR LANDING MORE MEETINGS, by MarketSmart

TOP 10 TIPS FOR LANDING MORE MEETINGS is FREE courtesy of MarketSmart Get: TOP 10 TIPS FOR LANDING MORE MEETINGS ...
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2020 MAJOR GIFT BENCHMARK REPORT – GET IT NOW, by MarketSmart

2020 MAJOR GIFT BENCHMARK REPORT – GET IT NOW is FREE courtesy of MarketSmart Get: 2020 MAJOR GIFT BENCHMARK REPORT ...
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FUNDRAISING CONSULTANT PUBLICATION REQUEST, by MarketSmart

FUNDRAISING CONSULTANT PUBLICATION REQUEST is FREE courtesy of MarketSmart Get: FUNDRAISING CONSULTANT PUBLICATION REQUEST Feeling like your job is getting ...
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FREE REPORT: FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT, by MarketSmart

FREE REPORT: FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT is FREE courtesy of MarketSmart Get: FREE REPORT: ...
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FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT, by MarketSmart

FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT is a FREE course brought to you by MarketSmart See: ...
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Online Charitable Gift Planning

Online Charitable Gift Planning eCourse

This FREE course brought to you courtesy of MarketSmart. Legacy Giving eCourse MarketSmart’s partner, Dr. Russell James (J.D., Ph.D., CFP®), ...
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How I Built My Fundraising Consultancy

Podcast: How I Built My Fundraising Consultancy

How I Built My Fundraising Consultancy is a bi-weekly interview podcast with fundraising consultants. Hear how individual consultants and consulting ...
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Metrics that Matter

Podcast: Metrics that Matter

Listen to: Metrics that Matter Learn how to make sense of your fundraising data to make better decisions and raise ...
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Engagement Fundraising

Podcast: Engagement Fundraising with Greg Warner

Listen to Engagement Fundraising with Greg Warner Generate more gifts with less money and reduced resources with Engagement Fundraising. Join ...
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Unlocking Mega-Gifts

Unlocking Mega-Gifts – How Faith-Based Organizations Surface 6 and 7 Figure Current Gifts from Assets not Cash

This Course is FREE courtesy MarketSmart 1 Lesson / 36 minutes / FREE See Unlocking Mega-Gifts – How Faith-Based Organizations ...
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Achieve Planned Giving Success Online

How to Achieve Planned Giving Success Online: Real World Examples that will Get You Excited About your Program’s Potential

This FREE course Courtesy of MarketSmart 1 Lesson / 56 minutes / FREE See: How to Achieve Planned Giving Success ...
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Inside the Mind of your Major Donor

Inside the Mind of your Major Donor: the Science behind Major Giving and Philanthropy

This course is FREE courtesy MarketSmart 1 Lesson / 1 hour 14 minutes / FREE See: Inside the Mind of ...
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How to Ask for Major Gifts

How to Ask for Major Gifts with the Donor’s Permission

This course is FREE courtesy of MarketSmart See: How to Ask for Major Gifts with the Donor’s Permission In this ...
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Using Donor Surveys to Raise More Major and Planned Gifts

How Colleges and Universities are Using Donor Surveys to Raise More Major and Planned Gifts

This course is FREE courtesy of MarketSmart 1 Lesson / 1 hour 32 minutes / FREE See How Colleges and ...
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Think about Major Gifts

How to Think about Major Gifts so you’ll Get More of Them

This course is brought to you FREE by MarketSmart 1 Lesson / 1 hour 12 minutes / FREE See How ...
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How to Use Donor Surveys to Raise More Money

How to Use Donor Surveys to Raise More Money

This FREE course brought to you by MarketSmart 1 Lesson / 1 hour 33 minutes / FREE See How to ...
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